May 2012

Facebook did a study in 2012 to determine what type of content drives engagement on its brand pages.  From the study: “We examined four weeks of Page posts, across 23 brands and six industries and divided the posts into three types of content: Messages about the product or service Travel brand example: Our new resort just […]

As soon as I announced that I was writing Think Like a Rockstar, a lot of people began asking me if there would be a book tour.  Of course there will be!  I have been holding off on locking down dates till we got a bit of clarity about the book’s production schedule.  We now […]

UPDATE: These are the steps I used to write and publish my book Think Like a Rock Star – How to Create Social Media and Marketing Strategies That Turn Customers Into Fans: 1 – Figure out what you want to write about.  This sounds very easy, but it’s not.  You need to figure out what […]

I’ve been using a computer since 1983, and have been active in online communities and sites since the late 1980s.  I’ve seen everything from Prodigy and CompuServe to AOL and MySpace come and go as THE popular online destination.  But none of these sites could even sniff the popularity that Facebook has right now. But […]

I think a lot of us struggle with what to write about and WHO we are writing for.  I’m also glad that Gini touched on a similar topic today because it reminded me to write about it here.  Here’s what Gini said: “When this blog gained a little bit of popularity, we began to have […]

I had to chuckle at reading this article from Billboard which ponders why Lil Wayne gets more interaction on Facebook than Akon does: “Lil Wayne was sending out short little posts – it could be ‘hi’ or ‘go Green Bay Packers,’” RootMusic’s doctor of pages, Matt Conn, said at the NARM panel “Social Music, Marketing […]

(NOTE – This post originally appeared in the first issue of my newsletter that’s aimed at helping companies better utilize Social Media to connect with their companies.  Each week’s issue includes original content like this that’s aimed at helping your company or organization improve its Social Media Marketing efforts.  Please click here if you would […]

Tonight (Sunday) I am thrilled to welcome back as co-host of #Blogchat the one and only Lee Odden!   This will be Lee’s second time co-hosting #Blogchat and he’ll be teaching us how to Optimize our blog content for both search engines PLUS social media!  The best of both worlds! The format for tonight’s #Blogchat […]