I’m coming up on my 4th anniversary of being on Twitter. The way I have used Twitter has changed at least a dozen times, and I am constantly experimenting with how to use the site to best meet my goals. Here’s some tips I have learned for how I share and promote content on Twitter:
1 – Think about who you are trying to connect with. Once you figure out who you are trying to reach, then you’ll have a much better idea of what type of content they need. And if you can share valuable content with these people, that will improve the chances of them following you, and then promoting you to their networks.
2 – Promote ‘helpful’ content as much as possible. Share content that educates, that solves problems. A lot of my content is based around 101 and 102 level social media how-tos and instructional articles and posts. Because ultimately, I want to reach companies that need help with using social media to connect with their customers. So sharing helpful content helps me connect with these people, and it increases the chance that someone will mention me if they are in contact with a company that does need help.
3 – Sharing other people’s content increases interest in your own. I actually tracked this and saw the results on this site. When I share more content from other people, it drives traffic back here. Why? Because sharing useful content introduces me to new people, who want to check out who I am, and my site.
4 – Promote the hell out of smart people. Seriously, when you find someone that’s smart, you cannot promote their content enough. This is why I promote almost every post that Beth, Lisa or Shannon writes. I know that they always create valuable and helpful content that will be appreciated by my network. That is always my main goal, give my network valuable content.
5 – Don’t share content to get on someone’s radar, share content because it’s amazing. In many ways, you are known by the content you share. So go for amazing content, it matters not who created it.
6 – Wrap as much amazing shared content around YOUR content as possible. Want to share your newest blog post on Twitter? Fine, but it will get more exposure and traffic if you also share 10 posts from other writers that same day. I’ve tested this as well, whenever I share other people’s content and mix MY post in with their posts, I get far more traffic.
7 – YOU have to make your own list. This is my list. Make your own. And you can use this list as your starting point, but you have to tweak and tinker and experiment to find a system that works for YOU. This works for me, it might work well for you as well, or maybe you need to make wholesale changes.
Speaking of which, what is your best tip for sharing content on Twitter?