I haven’t done a post here in a while analyzing my stats, so I wanted to share with you something interesting I’ve found over the past two weeks. Going back a month, and not counting this post, I’ve published 10 posts here since July the 20th. The posts have been a bit infrequent, until last week and this week.
Last week I published 4 posts here, and this post will mark the 3rd post so far here this week. Here is how my daily traffic has been for the last month:
Note that the days with the red X above them are the days when a new post was published. Also notice that traffic was down a bit from July 21st through the 8th of this month. Then it about doubled last week when I published 4 posts, and it’s spiked this week.
Now at first glance, you might assume that since I posted more last week, that it helped boost this week’s traffic as I was actively posting this week as well. I think there’s some truth to that.
But I’ve done something different this week. Each day I have shared links on Twitter to other interesting blog posts or articles, starting at 8am each morning, with a new link each 10 mins. I scheduled these ahead of time with HootSuite. Also, I’ve mixed in the newest post from here, each day. For example, today I started sharing links at 8am on Twitter, and at 9am, I shared a link to this post. I didn’t do this at all last week.
Now my hunch, and it’s just that, is that sharing links this week is driving more traffic to my blog posts. The links I am sharing every morning are generating a LOT of retweets, and I think that’s getting a lot of people to pay attention to them. And in the process, they will also be checking out my posts. Also I think it’s interesting to note that LAST week’s 4 posts averaged about 130 retweets each, while the 2 posts written on Monday and Tuesday have averaged about 40. And even though this week’s posts are getting far fewer RTs, as you can see, traffic is much higher so far this week.
I’ll keep watching this to see if sharing really is driving traffic. BTW in case you are wondering, the sources I use for finding content to share are:
1 – Google Reader. I use new posts from blogs/sites I am subscribed to PLUS shared items from people I am following. Shared items are a GREAT source of killer blog posts and articles.
2 – AllTop. Another good source that gives you access to articles from many sites in just a few minutes. Great for scanning dozens of sites and seeing what everyone is writing about.
Normally these two sources give me enough links to cover 2 or 3 hours. If I need additional links, Delicious is another good alternative. Also, as I see my friends sharing interesting links during the day, I will RT these as well. This, plus the links I share in the morning, mean I can share 25-30 links a day. And then I can RT a link to my newest post 2-3 times that day. That means I will share other posts from other bloggers about 8-10 times as often as my own posts. Not as high as the 12:1 ratio that Chris Brogan suggested during #blogchat this week, but close!
Does this help any? And if you try to post daily, and also use Twitter to promote your posts, have you also noticed any type of traffic bump from sharing links from OTHER sites? I would love to know what y’all are seeing in your stats!