Fan-Damn-Tastic Marketing Show

November 9, 2015 by Mack Collier

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Hey y’all! Welcome to the 40th episode of #FanDamnShow! In this episode I talk about one of the surest ways you can improve your content; By writing better headlines. It’s a vital tool for all content creators, but it does take some practice and know-how, and I talk about what you need to write better headlines in this episode of The Fan-Damn-Tastic Marketing Show.

Show Notes:

2:05 – There’s a continuous stream of content being shared on all social sites. We scan and as a result, the headline has to immediately grab our attention or we won’t click.

3:10 – A lot of bloggers write the post’s headline as a short summation of what the post is about. This is the WORST type of headline to write! You cannot simply summarize the post with the headline, it has to immediately be impactful and tell others why the post is awesome.

4:10 – How I learned first hand the power of writing an impactful headline with the success of this post. The headline grabbed attention and led to a big spike in traffic to my blog and shares, all because of the great headline.

8:25 – The claim you make in your headline has to be backed up by the content in the post. What is the specific promise you are making to readers with this post? The headline needs to reflect that.

10:50 – When writing your headlines, think about what is in the post that’s worthy of the attention of your readers.

12:50 – This post is another example of a great headline I wrote that immediately grabbed your attention, and was true to the content of the post.

'What is the specific promise you are making to readers with this post? The headline needs to reflect that.'Click To Tweet

Here’s where you can download and listen to the episode directly. And if you can, please subscribe to The Fan-Damn-Tastic Marketing Show on iTunes, and I would *love* it if you could review the podcast on iTunes as well. Also, #FanDamnShow is now available on Stitcher as well!

Also, don’t forget that sponsorships are now available for The Fan-Damn-Tastic Marketing Show. This page that has all the information on how your brand can sponsor #FanDamnShow and the rates. Please note that all available sponsor slots will be filled on a first-come, first-served basis, so please email me if you are interested in sponsoring #FanDamnShow.

We’ll talk again next episode!

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October 31, 2015 by Mack Collier

The Fan-Damn-Tastic Marketing Show Episode 39: How to Connect With Influencers

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Hey y’all, it’s time for another episode of #FanDamnShow! In this 39th episode, I tackle a topic that a LOT of companies want answers to: How to more effectively connect with influencers. So sit back for 12 mins of smartitude!

We’ll talk again next episode!

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October 21, 2015 by Mack Collier

The Fan-Damn-Tastic Marketing Show Episode 38: Deeper Learning Via Cooking, Presidential Debates and 1980s Pro Wrestling!

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Hey y’all! Welcome to another episode of #FanDamnShow! Today I talk about deeper learning and why your fans want more intricate content that helps them learn more about the topics they love, especially the ones that relate to your products and services!

Show Notes:

1:55 – People that listen to podcasts want deeper insights into a topic, from my experience. They want to go beyond the basic steps and want to actually learn how things work

4:15 – Consider your product or service and think about content you can create around this that dives deeper.

4:45 – Why I watch the Presidential Debates and listen to podcasts about 1980s Pro Wrestling to learn how to become a better speaker.

8:00 – Fans want deeper level content because they ARE fans. They want deeper level content focused not on your product or service but the bigger themes and ideas that your product and services relate to.

9:40 – What is it that you can help your customers become better at?

10:10 – What are the bigger passion points that encircle your product or services?

11:20 – Podcasts can be a great way to deliver deeper level content for your fans.

We’ll talk again next episode!

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October 1, 2015 by Mack Collier

The Fan-Damn-Tastic Marketing Show Episode 37: Creating Content That Creates Cash

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Welcome to the 37th episode of #FanDamnShow! Today I talk about a topic that a lot of companies are struggling with: How to sell products and services via social media, especially when no one knows who you are. I delve into that in this episode as well as how to marry your sales pitch to content that’s relevant to your audience, so you gain their attention and as a result, increase the chance of actually selling to them!

Here’s the Show Notes:

1:50 – Creating content that sells if no one knows who you are

4:05 – How to create a more effective sales pitch if you are offering services

7:00 – How to create a more effective sales pitch if you are selling products

10:00 – Focus on creating content that covers the larger context that your product lives within in the customer’s mind

We’ll talk again next episode!

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September 10, 2015 by Mack Collier

My Blog Traffic and Podcast Audience Results For August

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For every month in 2015, I’ve set specific goals for growing my blog readership, and podcast audience. The end goal is that by December this blog will have at least 100,000 visitors for that month, and the podcast will be downloaded at least 10,000 times for December. Every month I am going to write a post like this recapping how I did in the previous month, and share any lessons I have learned. The goal is to help you learn how to build a blog readership and podcast audience as I do.

First, here were my goals for August:

Blog – At least 80,000 visitors

Podcast – At least 4,000 downloads

Blog Traffic Results For August

My blog traffic in August was 36,154 visitors versus 38,125 visitors in July. That’s a decrease of 5.17%. I had 10 new posts in August, which is about where I wanted to be with 2-3 new posts each week.

Here’s how each source of traffic did in August vs July:

Search – Down 5.8%

Direct – Up 13.42%

Referral – Down 17.9%

Social – Down 32.83%

Other – Up 7.75%

Email – Down 72.87%

Before I got into the numbers any deeper, I was interested to see if some of the decline could simply be a matter of people spending more time on vacation in August vs July. So I decided to run the same numbers for August of 2014 vs July of 2014. I saw that overall traffic actually increased in August over July of 2014 by 8%. So it appears the decline is more likely a nagging side affect of the issue I’ve been facing for most of this year with search traffic going down.

I dove deeper into the search traffic for the entire year, and while the decline is steady with search traffic from Google, it’s less pronounced with Yahoo, and search traffic from Bing has more or less gone sideways, with June being the best month so far this year for traffic from Bing. So it appears this is more a Google search issue than a search issue as a whole. Then again since Google accounts for well over 90% of my search traffic, it kinda IS a search issue!

Earlier this month I went into Google Webmaster Tools and made a couple of tweaks to see if those would have any impact on search traffic. I have noticed that so far this week, search traffic seems to be up slightly, but it’s really too soon to tell if the bump is likely coming from the changes I made. I’ll keep an eye on it and if search traffic continues to increase, it will be a good sign that my tweaking worked, and I’ll talk more about what I did next month.

Podcast Numbers and Overview for August

The goal for August was at least 4,000 downloads of the podcast, and The Fan-Damn-Tastic Marketing Show actually had 5,330 downloads in August. This was up sharply from July and is the best month ever for the podcast. Here’s the number of daily downloads so far this year:

As you can see, for the year the average daily download is right at 100. A far cry from this time last year when there were only 128 downloads in the entire MONTH of August 2014! I’m thrilled with the growth of the podcast but at the same time know it will hard to hit the monthly download goals for the rest of the year.

Speaking of which, here’s the blog audience and podcast download goals for September:

Blog Traffic – At least 85,000 visitors

Podcast Downloads – At least 5,000

This are the goals I set at the start of the year. The blog’s goal will need a miracle to hit, but the 5,000 download number was hit in August so I just need to do that again in September to hit my goal for downloads. I’ll check back in next month and let you know how I did!

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