Fan-Damn-Tastic Marketing Show

TOTAL SHARES 6

Hey y’all! In this episode of #FanDamnShow, I talk about how your fans drive sales by encouraging non-committed customers to try your brand.  I also reference a study done by a Princeton professor who wanted to learn if a product’s popularity was driven more by quality or positive WOM.  The results might surprise you, and […]

{ 0 comments }

TOTAL SHARES 19

In last week’s episode of #FanDamnShow, we discussed how to respond to a customer that leaves a complaint or negative comment online.  But what happens if you aren’t dealing with a customer?  What if you encounter a troll that’s trying to make your brand look bad?  This week’s episode walks you through exactly how to […]

{ 2 comments }

TOTAL SHARES 61

Or do we simply need to change our expectations for engagement around the content we create? Last year when I decided to launch The Fan-Damn-Tastic Marketing Show, I tried to focus on how I could make my podcast different to help it stand out from everyone else that was jumping into podcasting.  I came up […]

{ 5 comments }

TOTAL SHARES 8

Hey y’all! Welcome to the 21st episode of #Fandamnshow! Today I talk to you about how to respond to complaints from customers online and turn them into raving fans of your brand! This topic is SO misunderstood by brands, so I wanted to spend an episode walking you through the process for not only responding […]

{ 1 comment }

TOTAL SHARES 10

Hey y’all! Welcome to the 20th episode of The Fan-Damn-Tastic Marketing Show! In this episode I discuss the value of appreciating the point-of-view of your customer and how it helps your brand win your customer’s trust. Show Notes: 1:20 – History lesson: How James Baker secured a key agreement with Russia by focusing on what […]

{ 0 comments }

TOTAL SHARES 10

Hey y’all! Welcome to the 19th episode of The Fan-Damn-Tastic Marketing Show! In this episode I talk about the value of your unhappy customers (don’t you love that quote?).  Unhappy customers are such an amazing source of vital business feedback that is often overlooked.  We’ll talk about harnessing that value in this episode of #fandamnshow. […]

{ 0 comments }

TOTAL SHARES 26

Hey y’all!  Welcome to the 18th episode of The Fan-Damn-Tastic Marketing Show!  Last week’s episode talked about cultivating customers, and I wanted to talk a bit more about that this week and give you a few very simple examples of how you can do this on Twitter by showing you how I do the same […]

{ 0 comments }

TOTAL SHARES 59

This is a graph I drew to give you a visual representation of The Communication Gap between most companies and their customers.  The blue shading on the left represents the desired level of communication from the company’s side.  The company wants to communicate with almost all new and potential customers.  The number of existing customers […]

{ 0 comments }

TOTAL SHARES 51

Hey y’all! Welcome to another episode of The Fan-Damn-Tastic Marketing Show.  This is the business podcast devoted to helping your company create and cultivate new fans, as well as helping you better connect with your existing fans.  Today’s episode talks about Word of Mouth, and the different types of WOM.  Did you think that all […]

{ 0 comments }

TOTAL SHARES 20

For every month in 2015, I’ve set specific goals for growing my blog readership, and podcast audience.  The end goal is that by December this blog will have at least 100,000 visitors for that month, and the podcast will be downloaded at least 10,000 times for December.  Every month I am going to write a […]

{ 2 comments }

TOTAL SHARES 149

Google’s love affair with Twitter is back on.  Previously, Google had indexed tweets from Twitter in its search results, but that deal ended in 2011.  Here’s a post I wrote back in 2011 that examined how this process worked.  Earlier this month it was reported that Google would begin adding tweets back to search results […]