Hey y’all! In this episode of #FanDamnShow, I talk about how your fans drive sales by encouraging non-committed customers to try your brand. I also reference a study done by a Princeton professor who wanted to learn if a product’s popularity was driven more by quality or positive WOM. The results might surprise you, and I talk about the study and what was uncovered in this episode.
Here’s the NPR episode that talks about the study and interviews the Princeton professor that conducted it. Just fascinating!
Here’s where you can download and listen to the episode directly. And if you can, please subscribe to The Fan-Damn-Tastic Marketing Show on iTunes, and I would *love* it if you could review the podcast on iTunes as well. Also, #FanDamnShow is now available on Stitcher as well!
Also, don’t forget that sponsorships are now available for The Fan-Damn-Tastic Marketing Show. This page that has all the information on how your brand can sponsor #FanDamnShow and the rates. Please note that the sponsorship slots for May and June are on hold. All available sponsor slots (starting with July) will be filled on a first-come, first-served basis, so please email me if you are interested in sponsoring #FanDamnShow.
We’ll talk again next week!