I’m thrilled to share the following video from my Think Like a Rockstar talk at Bazaarvoice’s World Headquarters in Austin back in January. This isn’t the complete presentation, it’s right at 9 mins, but I think it’s the best 9 mins 😉 This video gets to the heart of why I think Rockstars do such a better job of marketing than most companies do, and it all starts with their approach and who they are targeting (Hint: Most companies and marketers are doing it wrong).
And here’s the slides from this presentation:
Thanks again to my friends at Bazaarvoice for filming the presentation, I hope you enjoy both the video and the deck!
Amanda Hibbert says
I must say this was very interesting. I definitely think Apple is one company that I was first a customer, now a fan of and hence an advocate. I hope to apply this to my own business model.