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March 13, 2012 by Mack Collier

Think Like a Rockstar (VIDEO)

I’m thrilled to share the following video from my Think Like a Rockstar talk at Bazaarvoice’s World Headquarters in Austin back in January.  This isn’t the complete presentation, it’s right at 9 mins, but I think it’s the best 9 mins 😉  This video gets to the heart of why I think Rockstars do such a better job of marketing than most companies do, and it all starts with their approach and who they are targeting (Hint: Most companies and marketers are doing it wrong).

And here’s the slides from this presentation:

Think Like A Rockstar

View more presentations from Mack Collier

Thanks again to my friends at Bazaarvoice for filming the presentation, I hope you enjoy both the video and the deck!

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Filed Under: Think Like a Rockstar

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.

Comments

  1. Amanda Hibbert says

    March 14, 2012 at 5:01 pm

    I must say this was very interesting. I definitely think Apple is one company that I was first a customer, now a fan of and hence an advocate. I hope to apply this to my own business model.

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