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Think Like a Rockstar (VIDEO)

I’m thrilled to share the following video from my Think Like a Rockstar talk at Bazaarvoice’s World Headquarters in Austin back in January.  This isn’t the complete presentation, it’s right at 9 mins, but I think it’s the best 9 mins 😉  This video gets to the heart of why I think Rockstars do such a better job of marketing than most companies do, and it all starts with their approach and who they are targeting (Hint: Most companies and marketers are doing it wrong).

And here’s the slides from this presentation:

Think Like A Rockstar

Thanks again to my friends at Bazaarvoice for filming the presentation, I hope you enjoy both the video and the deck!

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About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.

Comments

  1. Amanda Hibbert says

    I must say this was very interesting. I definitely think Apple is one company that I was first a customer, now a fan of and hence an advocate. I hope to apply this to my own business model.