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Monday’s Marketing Minute: Another Elon Misstep, Instagram Still the King of Influencer Marketing, YouTube Adds AI Tools for Creators

Happy Monday, y’all! It’s the first official full week of Fall! My favorite time of the year! I hope you are ready to have a productive week, here’s a few stories that caught my eye over the last week:

 

I started to spin this story into its own post, and probably will at some point soon. Elon is floating the idea of charging ALL Twitter users a fee to use his platform. This is the first time in my 16+ years of using Twitter that I am seriously considering if it is time to leave the platform. Working on the Power Lists for Technology, Retail and Tourism (with Restaurants debuting on Weds) has been an eye-opener. I had always heard peers claim that there was a mass exodus of professionals from Twitter when Elon took over, but I just assumed that was overblown. It’s not, at least not in the four industries above.  Pros from technology, retail, tourism, and restaurant are absolutely more active right now on LinkedIn than they are on Twitter. In reviewing hundreds of Twitter accounts over the last month, I lost count on how many pros hadn’t tweeted in 2023, who were active on LinkedIn. I’ve been hearing ‘Is Twitter dying?’ for at least the last 10-12 years. This is the first time I think it’s a legitimate question to ask.

 

Companies working with influencers are still spending more marketing dollars on Instagram than anywhere else. Perhaps it’s simply a desire to be contrarian, but I’m wondering if there’s an opportunity for a certain brand to partner with the right influencer and create some momentum on Snapchat? Sometimes it pays to go in the opposite direction of the herd.

 

Social media platforms continue to integrate AI as a way to aid creators. LinkedIn has done it, Elon is working on an AI alternative to ChatGPT that will no doubt be integrated into Twitter/X, and now YouTube is doing the same. I think we will eventually see a time very soon where video platforms like YouTube will allow you to create a video on the fly from a simple prompt, using AI. An additional app YouTube announced is YouTube Create, which is a standalone app that is geared toward mobile creators, giving them simple editing tools to use on the fly. I actually think it will be a big hit with smaller YouTube creators.

 

So that’s it for this week’s edition of Monday’s Marketing Minute. On Thursday, I will have a new post on tourism marketing. But tomorrow the debut edition of The Restaurant Power List will launch, so be sure to check back here to see who ends up #1! Hope you have an amazing week!

 

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.