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Amazon Introduces #AmazonCart, Social Buying Just Got a LOT Easier

This morning Amazon introduced a pretty interesting new feature called #AmazonCart.  The idea is dead simple: If someone tweets a link to a product on Twitter that you want, reply to the tweet with the #AmazonCart hashtag and it gets added to your cart on Amazon!  Of course you have to have an Amazon account and authorize Amazon to connect to your Twitter account, but that’s it!  Here’s a screenshot of me using it this morning:

AmazonCart

See how easy it is?  Now granted, Tac will still have to complete the sale on Amazon, but actually getting the item in your cart is one step closer to making a sale.

Now here’s the part that’s got me excited; Think about putting this tool in the hands of your biggest fans.  For authors especially, this could be a game-changer (unfortunately, the program doesn’t work with ebooks at this time, believe me, I tried!  If you reply with #AmazonCart to a tweet with a link to an ebook, Amazon will mail you a sample from the ebook.  Not ideal, but better than nothing!)

Here’s the video from Amazon explaining the concept:

Impulse buying meets Twitter!  Would you use #AmazonCart?

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.

Comments

  1. Ike says

    Mack… as usual, I look at the dark underbelly. And there is potential for abuse.

    Someone is going to crack a service like Tribrr or UnfollowMe or something, and use it to autopost to a list. A bunch of folks are going to end up with something extra in their carts.

    Call it a bad feeling…

    • Mack Collier says

      Or to build on that, what happens when PayPal gets in the game and you can truly pay for an item with a tweet because you’ve authorized Twitter to link to your Paypal account beforehand?

      Convenience vs the potential for abuse you mentioned.

  2. check this site out now says

    hi,
    Someone is going to crack a service like Tribrr or UnfollowMe or something, and use it to autopost to a list. A bunch of folks are going to end up with something extra in their carts.

    Exept

  3. Crypto says

    Another amazing movement is that you can actually use bitcoins, dogecoins and even reddcoins to buy items through twitter 🙂
    I recently bought an ebook (a mini series / fan fiction) form an author through just a tweet! Granted that it was 2500 dogecoins / ($1USD) but the whole process was cool and will be a game changer in the future.