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August 19, 2015 by Mack Collier

The Fan-Damn-Tastic Marketing Show Episode 36: Creating a Fan-Worthy Content Strategy

Welcome to the 36th episode of The Fan-Damn-Tastic Marketing Show! This week I talk about the five considerations in creating a Fan-Damn-Tastic Content Strategy!

Before I get into the Show Notes, I wanted to say thank y’all for the continued support, last week’s episode on Creating Loyalty to Your Brand vs Your Offer had over 900 downloads in its first week!  I appreciate the support and it looks like August will set the monthly record for the most downloads of #FanDamnShow.  If your company would like to sponsor #FanDamnShow, here’s details including rates.

Show Notes:

1:15 – The difference between a content marketing strategy and a content strategy.

2:10 – Five considerations for creating a content strategy

2:30 – How much bandwidth do you have for content creation?

3:38 – What are your goals for the content you create?

4:59 – Plant your flag when it comes to the content you create, what do you want to be known for?

7:25 – What tools will you use to execute your content strategy?

9:40 – Create your content calendar

 

Here’s where you can download and listen to the episode directly.  And if you can, please subscribe to The Fan-Damn-Tastic Marketing Show on iTunes, and I would *love* it if you could review the podcast on iTunes as well.  Also, #FanDamnShow is now available on Stitcher as well!

Also, don’t forget that sponsorships are now available for The Fan-Damn-Tastic Marketing Show. This page that has all the information on how your brand can sponsor #FanDamnShow and the rates. Please note that all available sponsor slots will be filled on a first-come, first-served basis, so please email me if you are interested in sponsoring #FanDamnShow.

We’ll talk again on Wednesday!

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Filed Under: Brand Advocacy, Content Marketing, Fan-Damn-Tastic Marketing Show, Marketing

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.

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