So this week a few high-profile brands apparently had their Twitter accounts hacked, including Burger King and Jeep. Burger King tweeted to Jeep that they were glad they were back, and Jeep tweeted the above.
And everyone goes apeshit saying they love it and how awesome it is that the brands are showing a sense of humor and sounding human.
People relate more to brands that speak in a voice they recognize: Their own. We are all vulnerable, we all make mistakes. The brands that win are the ones that speak in the same voice as their customers with the same flaws and human imperfections.
People buy from brands that they can relate to and relating becomes easier when brands show their human side. Hopefully exchanges like the above will become the norm so we can stop gushing about them when they happen.