I’m not sure how long the list is of people that have been blogging for the same company for FIVE years, but I’m guessing it’s pretty damn short. But Lionel Menchaca is on it, and for the last five years, he has served as Dell’s Chief Blogger. And this Sunday, he’ll also be returning to co-host #Blogchat for the second time!
Dell’s social media transformation has been nothing short of remarkable, from Dell Hell and exploding laptops in 2005 and 2006, to today being lauded for its progressive approach to using social media to connect with its customers.
And for the last 5 years, Dell’s blogging efforts have been at the forefront of its social media success, and I’m tickled pink that Lionel has agreed to join us at #Blogchat this Sunday!
Sunday’s #Blogchat topic will be How to Create and Maintain a Successful Corporate Blogging Strategy. As we normally do with co-hosts, the flow of the conversation will be segmented into different sub-topics:
1 – At 8pm Central, we will begin #Blogchat by discussing this point – How do you sustain a blogging strategy for years, and how do you keep the blog relevant with your readers and customers?
2 – At 8:20pm, we’ll begin discussing this point – How do you find writers for your blog, and how do you keep them motivated to keep blogging for you?
3 – At 8:40pm, we’ll close by discussing this point – How do you create relevant content for your blog and how do you decide what content your readers are interested in?
So if you have any questions for Lionel, think about which of the above areas would be most appropriate, and please ask it then. This #Blogchat will be sponsored by Dell, and that leads me to another surprise for y’all:
In a couple of weeks I will be in Austin working with Dell on a #DellCAP project (disc – Dell is a client). But while I’m in town, we decided to do a LIVE #Blogchat! The Live #Blogchat will be Monday, July the 18th at the Westin Domain, with the meetup starting at 6pm, the actual #Blogchat will start at 7pm. I will set up a signup page soon, and when I have that I’ll add a link here. The event will be open to #DellCAP attendees plus about 30 people from the Austin area. So I can’t wait to see all my Austin friends again!
So if you’ll be joining #Blogchat on Sunday, make SURE you are following Lionel on Twitter, and you can also check out Dell’s main blog, Direct2Dell.
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@MackCollier Cool! Can’t wait to see you in Austin! I need to get that on the calendar. 🙂
@DebInATX You BETTER get it on your calendar!
@MackCollier Let me know when you post the invite since it sounds like there are only a few tix for us mere mortals. lol. 🙂
@MackCollier Hey what is #DellCAP anyway?
@DebInATX Yes the Live #Blogchat are kept at around 50 ppl by design, so we can actually talk to each other 😉
@DebInATX #DellCAP stands for Customer Advisory Panel, here’s a recap of the 1st one held last June – http://t.co/NNjLNpt
@MackCollier Awesome! That sounds great and it will be interesting to see how your experience this year differs from last year’s.
@LisaPetrilli You and @swoodruff put all the other Twitter chats on notice by bringing @guykawasaki to #leadershipchat 😉
@MackCollier Since you like Twitter chats being the creator of #blogchat, you might seriously want to check out #commenthour.
You are correct @MackCollier The leaders at #leadershipchat are making quantum leaps ~> @LisaPetrilli @swoodruff w/guests like @guykawasaki
Hmm… Trip to Austin… Tempting. Looking forward to Lionel. Great topic Mack.
Mack.. thanks for hosting me on this weekend’s #blogchat. This will be a fun group of topics to dive into. See you on Sunday!
@shelisrael Hey thanks for the kind words on your #blogchat tweet. I featured it in my post on the topic 🙂 http://del.ly/6019RJzN
@LionelatDell Wait a minute. You blogged my comments without my express written permission??? Wait until Ernie my Attorney hears this!!!
@shelisrael Ernie knows how to reach me. 🙂
@LionelatDell He may reach you. I am not saying he will. That would be a forward-looking statement.
I’ll definitely be joining tonight, and you KNOW I’ll be there next Monday! Can’t wait to hang out with you again!
@tech4moms Awesome… thanks Sarah. See you tonight.
@tech4moms Hey Sarah glad you can make it tonight and next week! Can’t wait to see you both times 😉
@VictorCanada Victor you should come! I’ll try to have the Live #Blogchat invite sheet up tomorrow!
@MackCollier Mack can I get some details on #blogchat sponsorship? Sorry if it is posted somewhere. On my phone and have not looked yet
@MackCollier nice agenda for #Blogchat tonight Mack!
@mthompson55 Hey Matt, DM me the best email to reach you at, and I’ll send you some details on #Blogchat sponsorships.
@KatCaverly Thank you, yes @LionelATDell always brings the heat 😉 #Blogchat
@MackCollier looking forward to tonight’s #Blogchat
@MackCollier can’t wait! How are you today?
Mack–Great way to give BlogChat members insight into how to keep your blog alive, especially if it’s for a company. Happy marketing, Heidi Cohen
@MackCollier How exciting. I’ll be there.
@StaceyEBurke Hope Houston isn’t as hot for you as Alabama is!
@MackCollier Folks accustomed to Houston summers will typically wear a snow jacket when travelling to Alabama.
@hurriednotes LOL! Current temp here is 95 with head index of 105. Current temp in Houston is 91 w heat index of 100.
@MackCollier Sounds like our weather blew your direction for a day. Clearly unusual but hey even a blind pig finds an acorn once in a while!
@hurriednotes Unfortunately, we will be like this till around a week after Labor Day. Not a battle I want to win.
@MackCollier Are you nearish the coast?
@hurriednotes No, north part of the state. Thank goodness.
@MackCollier It’s been admittedly pleasant this year for the most part. An odd year to be sure.
@MackCollier @Dell @lionelatdell No, was out all day & slammed all week! 😉 Sounds great! Excited I can make it 🙂
RT @MackCollier Don’t forget @lionelatdell co-hosting tonite’s #Blogchat! Here’s all the details –>> http://t.co/71jh2gk
@Josepf Really?? 😉 “51 Minutes 2 #blogchat ” Get ready 4 @MackCollier #rollercoaster ~ We have 2 #gearup 4 this~
@Josepf #blogchat interrupting work w/ @JosPoet =
#notgood 😉 cc: @MackCollier #usguys
@MackCollier – you mean it’s not Open Mic 2nite (I know I know)… #blogchat #DadChat
@Josepf nice to see you again #Blogchat
@MackCollier I’ll be listening in on #blogchat. Corp blogging is an interesting topic tho not much 2 say frm me. Nice 2 meet U @lionelatdell
@SbuxMel – I feel the same but I ALWAYS learn at #blogchat
@BruceSallan – I’m glad you said that. I think we small non-corp bloggers may still get great tips from #blogchat!
@SbuxMel Same here. 🙂
@MackCollier do we sign up somewhere?
@BewilderedBug All you need to do to participate in tonite’s #Blogchat is just follow the #Blogchat hashtag & that’s it! Lurk or jump in!
@MackCollier Sounds good 🙂 Thanks! #Blogchat
@SbuxMel same here 🙂