I’m not sure how long the list is of people that have been blogging for the same company for FIVE years, but I’m guessing it’s pretty damn short. But Lionel Menchaca is on it, and for the last five years, he has served as Dell’s Chief Blogger. And this Sunday, he’ll also be returning to co-host #Blogchat for the second time!
Dell’s social media transformation has been nothing short of remarkable, from Dell Hell and exploding laptops in 2005 and 2006, to today being lauded for its progressive approach to using social media to connect with its customers.
And for the last 5 years, Dell’s blogging efforts have been at the forefront of its social media success, and I’m tickled pink that Lionel has agreed to join us at #Blogchat this Sunday!
Sunday’s #Blogchat topic will be How to Create and Maintain a Successful Corporate Blogging Strategy. As we normally do with co-hosts, the flow of the conversation will be segmented into different sub-topics:
1 – At 8pm Central, we will begin #Blogchat by discussing this point – How do you sustain a blogging strategy for years, and how do you keep the blog relevant with your readers and customers?
2 – At 8:20pm, we’ll begin discussing this point – How do you find writers for your blog, and how do you keep them motivated to keep blogging for you?
3 – At 8:40pm, we’ll close by discussing this point – How do you create relevant content for your blog and how do you decide what content your readers are interested in?
So if you have any questions for Lionel, think about which of the above areas would be most appropriate, and please ask it then. This #Blogchat will be sponsored by Dell, and that leads me to another surprise for y’all:
In a couple of weeks I will be in Austin working with Dell on a #DellCAP project (disc – Dell is a client). But while I’m in town, we decided to do a LIVE #Blogchat! The Live #Blogchat will be Monday, July the 18th at the Westin Domain, with the meetup starting at 6pm, the actual #Blogchat will start at 7pm. I will set up a signup page soon, and when I have that I’ll add a link here. The event will be open to #DellCAP attendees plus about 30 people from the Austin area. So I can’t wait to see all my Austin friends again!
So if you’ll be joining #Blogchat on Sunday, make SURE you are following Lionel on Twitter, and you can also check out Dell’s main blog, Direct2Dell.
DebInATX says
@MackCollier Cool! Can’t wait to see you in Austin! I need to get that on the calendar. 🙂
MackCollier says
@DebInATX You BETTER get it on your calendar!
DebInATX says
@MackCollier Let me know when you post the invite since it sounds like there are only a few tix for us mere mortals. lol. 🙂
DebInATX says
@MackCollier Hey what is #DellCAP anyway?
MackCollier says
@DebInATX Yes the Live #Blogchat are kept at around 50 ppl by design, so we can actually talk to each other 😉
MackCollier says
@DebInATX #DellCAP stands for Customer Advisory Panel, here’s a recap of the 1st one held last June – http://t.co/NNjLNpt
DebInATX says
@MackCollier Awesome! That sounds great and it will be interesting to see how your experience this year differs from last year’s.
MackCollier says
@LisaPetrilli You and @swoodruff put all the other Twitter chats on notice by bringing @guykawasaki to #leadershipchat 😉
frankangelone says
@MackCollier Since you like Twitter chats being the creator of #blogchat, you might seriously want to check out #commenthour.
LouImbriano says
You are correct @MackCollier The leaders at #leadershipchat are making quantum leaps ~> @LisaPetrilli @swoodruff w/guests like @guykawasaki
VictorCanada says
Hmm… Trip to Austin… Tempting. Looking forward to Lionel. Great topic Mack.
LionelatDell says
Mack.. thanks for hosting me on this weekend’s #blogchat. This will be a fun group of topics to dive into. See you on Sunday!
LionelatDell says
@shelisrael Hey thanks for the kind words on your #blogchat tweet. I featured it in my post on the topic 🙂 http://del.ly/6019RJzN
shelisrael says
@LionelatDell Wait a minute. You blogged my comments without my express written permission??? Wait until Ernie my Attorney hears this!!!
LionelatDell says
@shelisrael Ernie knows how to reach me. 🙂
shelisrael says
@LionelatDell He may reach you. I am not saying he will. That would be a forward-looking statement.
tech4moms says
I’ll definitely be joining tonight, and you KNOW I’ll be there next Monday! Can’t wait to hang out with you again!
LionelatDell says
@tech4moms Awesome… thanks Sarah. See you tonight.
MackCollier says
@tech4moms Hey Sarah glad you can make it tonight and next week! Can’t wait to see you both times 😉
MackCollier says
@VictorCanada Victor you should come! I’ll try to have the Live #Blogchat invite sheet up tomorrow!
mthompson55 says
@MackCollier Mack can I get some details on #blogchat sponsorship? Sorry if it is posted somewhere. On my phone and have not looked yet
KatCaverly says
@MackCollier nice agenda for #Blogchat tonight Mack!
MackCollier says
@mthompson55 Hey Matt, DM me the best email to reach you at, and I’ll send you some details on #Blogchat sponsorships.
MackCollier says
@KatCaverly Thank you, yes @LionelATDell always brings the heat 😉 #Blogchat
KatCaverly says
@MackCollier looking forward to tonight’s #Blogchat
susie_parker says
@MackCollier can’t wait! How are you today?
HeidiCohen says
Mack–Great way to give BlogChat members insight into how to keep your blog alive, especially if it’s for a company. Happy marketing, Heidi Cohen
Dr_Annalise says
@MackCollier How exciting. I’ll be there.
MackCollier says
@StaceyEBurke Hope Houston isn’t as hot for you as Alabama is!
hurriednotes says
@MackCollier Folks accustomed to Houston summers will typically wear a snow jacket when travelling to Alabama.
MackCollier says
@hurriednotes LOL! Current temp here is 95 with head index of 105. Current temp in Houston is 91 w heat index of 100.
hurriednotes says
@MackCollier Sounds like our weather blew your direction for a day. Clearly unusual but hey even a blind pig finds an acorn once in a while!
MackCollier says
@hurriednotes Unfortunately, we will be like this till around a week after Labor Day. Not a battle I want to win.
hurriednotes says
@MackCollier Are you nearish the coast?
MackCollier says
@hurriednotes No, north part of the state. Thank goodness.
hurriednotes says
@MackCollier It’s been admittedly pleasant this year for the most part. An odd year to be sure.
PamMktgNut says
@MackCollier @Dell @lionelatdell No, was out all day & slammed all week! 😉 Sounds great! Excited I can make it 🙂
PamMktgNut says
RT @MackCollier Don’t forget @lionelatdell co-hosting tonite’s #Blogchat! Here’s all the details –>> http://t.co/71jh2gk
OhMyJet says
@Josepf Really?? 😉 “51 Minutes 2 #blogchat ” Get ready 4 @MackCollier #rollercoaster ~ We have 2 #gearup 4 this~
OhMyJet says
@Josepf #blogchat interrupting work w/ @JosPoet =
#notgood 😉 cc: @MackCollier #usguys
BruceSallan says
@MackCollier – you mean it’s not Open Mic 2nite (I know I know)… #blogchat #DadChat
KatCaverly says
@Josepf nice to see you again #Blogchat
SbuxMel says
@MackCollier I’ll be listening in on #blogchat. Corp blogging is an interesting topic tho not much 2 say frm me. Nice 2 meet U @lionelatdell
BruceSallan says
@SbuxMel – I feel the same but I ALWAYS learn at #blogchat
SbuxMel says
@BruceSallan – I’m glad you said that. I think we small non-corp bloggers may still get great tips from #blogchat!
LionelatDell says
@SbuxMel Same here. 🙂
BewilderedBug says
@MackCollier do we sign up somewhere?
MackCollier says
@BewilderedBug All you need to do to participate in tonite’s #Blogchat is just follow the #Blogchat hashtag & that’s it! Lurk or jump in!
BewilderedBug says
@MackCollier Sounds good 🙂 Thanks! #Blogchat
LionelatDell says
@SbuxMel same here 🙂