I’ve blogged before about how sharing content on Twitter can drive big traffic back to your blog. It’s also a great way to network with others, and to find and share content that makes you and your network smarter. I am a big believer in sharing content on Twitter and here’s five of my best tips:
1 – Share content from sources that people trust, and identify those sources. I am constantly looking to see what CopyBlogger, Spin Sucks and Convince and Convert are writing because I know they consistently produce good content that helps other people solve their content marketing and social media problems. I also let people know that the share is coming from these sites, because that makes them more likely to click the link.
2 – Tell people why they should click the link. This one is sometimes tough with just 140 characters, but if at all possible I like to add why the link is worth clicking on. A personal endorsement along with a link drives more clicks.
3 – Identify the author of the article or post. You want to do this to let others know who wrote this awesome piece, but to also ping the author to let them know you are sharing their content. Add via @username to your tweet. BTW that also makes it more likely that this person will want to share YOUR content (Pro Tip).
4 – Participate in the conversations around the content you share. Many people miss this but sharing content on Twitter is a GREAT way to network with others. I purposely try to schedule most of the links I share with HootSuite ahead of time so I can be on Twitter and interact with people that comment on the links I share.
5 – Share your own stuff. Self-promotion? Oh the horrors! Relax, if you are sharing useful content then you have every right to share some of your own stuff as well. In fact, this is one of the biggest benefits from sharing OTHER people’s awesome stuff, it drives more clicks to YOUR content when you share links. I’ve tested this but when I am sharing other people’s content and THEN share a link to my latest post, it drives more traffic here versus only sharing my post. Try it for yourself and see what happens!
BONUS: Share content from the people that share your content. Look for ways to put the spotlight on the people that are promoting you and your content. Remember, reward the behavior you want to encourage. Besides, saying ‘Thank you!’ is the right thing to do.