MackCollier.com

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If You Want to Follow the Live #Blogchat Wednesday at Bazaarvoice’s Social Summit

I’m so excited about the LIVE #Blogchat we’ll be having on Wednesday at Bazaarvoice’s Social Summit!  This one will be totally different from previous Live #Blogchats in that YOU can participate!  That’s right, we’ll be incorporating your tweets into the discussion at the Social Summit that we’ll be having!

Here’s the details:  The Live #Blogchat will run from 5pm-7pm Central, on Wednesday.  Live streaming will ONLY be available at this link.  That link won’t be live till tomorrow, so keep checking back.

That link will send you to a page on the Social Summit site where we will be live-streaming from Austin but it will also include your tweets with the #Blogchat hashtag!

From 5pm-6pm, we’ll be interviewing some of the speakers and industry leaders that will be at the Social Summit.

From 6pm-7pm, Ian Greenleigh, Bazaarvoice’s Social Media Manager, and I will be chatting about our topic, which is how companies can connect with influencers.  Whether it’s via blogging, via Twitter, whatever.

So while we are chatting, y’all can also chat on Twitter with the #Blogchat hashtag like we do every Sunday.  The easiest way to follow it will be at this link.  Ian and I will be watching the tweets at that page, and we’ll be pulling your tweets into the discussion and chatting about your thoughts and questions.

It will be the first time we’ve tried a Live #Blogchat like this, and I think y’all will love it cause we’ll be able to bring your tweets into the discussion!  Again, please make sure you follow at the Bazaarvoice site as Ian and I will be reading the tweets from here.

Remember, the livestream will start at 5pm Central at the above link, and the actual Live #Blogchat discussion will start at 6pm, Central.

Hope to see everyone there!  If you have any questions, please leave a comment!

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Live #Blogchat is Coming to the Bazaarvoice Social Summit!

bazaarvoice, #blogchat, social summit

The first Live #Blogchat of 2012 is just 8 days away and will be kicking off Bazaarvoice’s Social Summit!  Social Summit is a fabulous conference that Bazaarvoice puts on annually to showcase how companies and their clients are leveraging social data to improve business processes and the customer experience.  I’m really looking forward to attending the Summit as it will be like looking into the future, as more companies get a better handle on how to better connect with their customers and collect their feedback.  And then act on it.

The event itself will be stellar, with three tracks and a great lineup of speakers including Wired’s Chris Anderson,  data visualization expert David McCandless, Ed Keller, CEO of WOM firm the Keller Fay Group, Andy Sernovitz and over a dozen more.  The Social Summit will be held next Weds-Friday, the 11th-13th, and you can see the agenda here.

And Live #Blogchat will kick off the event at 5pm Central on the 11th!  The Topic is TBA, and I’ll have a bit more information in a followup post next Monday or Tuesday.  The event is actually sold out, but Bazaarvoice has managed to set aside a few tickets for any of y’all that want to attend PLUS if you use code COUNTMEIN when you register, you’ll get $100 off!  Here’s more details on how to register.

Pretty cool, huh?  So I can’t wait to see all of you in Austin next week for the Live #Blogchat at the Bazaarvoice Social Summit!  Wait, what’s that?  You say you can’t make it to Austin next week?  Then we’ve still got you covered because this will be the first Live #Blogchat to be streamed live online!  That’s right, even if you can’t make it to Austin next week, you can still follow along online and not only that, you can participate in this special Live #Blogchat!  Bazaarvoice is going all out, and will have monitors set up streaming the conversation on Twitter as well, and periodically we’ll be pulling in tweets from y’all into the discussion we are having during the Live #Blogchat at the Social Summit!  Pretty damn cool, right?  That way you can follow the streaming online, and then if you want to make a point, just add #bsocial12 and #blogchat to your tweet, and we’ll see it!

In fact, the majority of the Social Summit sessions will be streamed live, so bookmark this page, and shortly before the Summit starts, you’ll see information there on how to view the sessions online.

So to recap:

1 – If you want to attend the Social Summit next week in Austin (and of course the Live #Blogchat!), use code COUNTMEIN to get $100 off registration here.

2 – If you want to watch any of the sessions including the Live #Blogchat, watch this page starting next Tuesday.

3 – If you want to participate in the Live #Blogchat discussion, add #bsocial12 PLUS #blogchat to your tweet.  We’ll be watching those tweets, and will pull as many as we can into the conversation.

Pretty cool, eh?  So happy that this Live #Blogchat will be streamed online as I know many of you haven’t been able to experience a Live #Blogchat yet!  And BTW, there are more #Blogchat announcements coming soon!

UPDATE: Thanks to James for catching this in the comments, but the sessions that are streamed at the Social Summit can be viewed for FREE!   So there’s no excuse for y’all not to join us and participate 😉

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Five Ways Companies Can Leverage Twitter Chats

There are well over 500 Twitter chats right now (here’s a list of almost 600 of them).  These chats cover literally every topic under the sun, and represent a wonderful chance for companies to not only learn more about their customers, but to better connect with them.  Here’s some ideas for how they can get started:

1 – Lurk N Learn.  This is my affectionate term for when people don’t actively participate in Twitter chats, but instead watch the conversation happening.  This is a great way to learn more about how the chat works, as well as learn from the conversation happening.  Companies can do this to glean insights about their space and themselves, but seeing the conversation being created by others.

2 – Actively participate in Twitter chats.  As I always say, participating in a conversation changes that conversation.  Often, after people have lurked on a chat for a while, they will stick their toes in the water and start participating.  Companies can benefit from this by getting direct feedback from current and potential customers.  For example, if you are in the fast food industry and you see a Twitter chat devoted to healthy eating, participating in that chat could be a chance for you to educate participants on some of the ‘healthier’ options your chain has added recently to its menu.  This would also be a chance for customers to chime in and give you feedback on these items.

3 – Sponsor an existing Twitter chat.  This is a good option especially if the company is considering starting its own Twitter chat.  Since I moderate #Blogchat, I am constantly talking to other Twitter chat hosts about the sponsorship issue, and many of them are getting interest from companies.  If executed correctly, the sponsorship can pay big dividends for the company.  I think the best way to handle the sponsorship is to leverage it as a way for the company to create value for the regular participants.  Maybe that could be something as simple as awarding a few gift cards at the end of the chat, but the last thing you want is for the company to use the sponsorship as a chance to promote itself excessively during the chat.  That makes both the sponsor and the chat organizer look bad.

If positioned properly, the sponsor can make the conversation in the Twitter chat it is sponsoring better AND help establish itself as a leader in its space.  If your company would like to talk to me about sponsoring #Blogchat, please do email me.  If you see another chat you’d like to sponsor, contact that chat’s organizer as I’m sure they’d love to talk to you.

4 – Use Promoted Tweets with an existing Twitter Chat.  Here’s an example of what this looks like, as Toyota did this with #Blogchat:

Obviously, I’m not a big fan of this approach for a couple of reasons.  First, it’s a nuisance for most of the chat participants.  For example when #Blogchat starts, we are discussing a particular blogging topic.  We aren’t discussing the cool techno-wizardry that Toyota has up its sleeve.  So this promoted tweet is a total disconnect and it makes Toyota look clueless.  And the more savvy Twitter users know that with Tweetdeck all they have to do is mark the tweet as Read and then filter the column for read tweets, and its gone anyway.

Second, a sponsorship of the actual chat would be a much better fit for Toyota.  I’m not sure how Twitter charges for promoted tweets like this (I believe it’s still PPC), but most individual Twitter chats can be sponsored for $1,000 or less, cost really depends on the size of the chat and its popularity.  By working with that chat host on a sponsorship, the company can find one that not only gives them ‘more bang for their buck’, but that also creates value for the participants of the chat.  Which makes the sponsor look a lot smarter than this does.

But again, I run a chat and want sponsors of that chat, so it’s possible I am a bit biased against this approach.

5 – Start your own Twitter chat!  While it’s not easy, starting a Twitter chat is a great way to not only get feedback from current and potential customers, but it helps establish your expertise and thought leadership in your space.  I would suggest that companies go through at least the first two steps above before they jump in the water and start their own Twitter chat.  It is a LONG process, and like starting a blog, it takes a while to build a following.  But if you can commit to it, a Twitter chat could pay big dividends for your company.  If you want to go this route, here’s a post I wrote on 10 Steps to Creating a Successful Twitter Chat.

 

So there’s some ideas for how your company can leverage a Twitter chat.  Above all, please remember that people love Twitter chats because it gives them a chance to learn from each other.  That’s why we are so incredibly devoted to them.  When thinking about how you could be involved in a Twitter chat, remember that it’s best to check your marketer’s hat at the door, and don’t view Twitter chats as a chance to promote yourself, but rather as a chance to learn more about your industry, and the people that are and could be your customers!

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The Problem With Experts…

Shortly after I started #Blogchat I decided to adopt a ‘no experts allowed’ policy.  I did this because when someone is identified as an expert, it’s the same as saying everyone else is NOT.  Which also implies that their opinion isn’t as valuable as the ‘expert’s’.  So if the ‘expert’ is talking, everyone else needs to shut-up and listen.

The problem with this thinking is that:

1 – Most people in this space that are deemed to be ‘experts’ are not.  We hand out that label way too generously.

2 – More participation by a community means more learning in that community.  That’s shutdown if we put an ‘expert’ in the middle of the ring and hang on their every tweet.

This graph from Kathy Sierra perfectly illustrates this point.  If we only listen to the experts in a community, then there’s no role for anyone to play if they aren’t a newbie or expert, other than that of lurker.  #Blogchat works because everyone feels comfortable (I hope!) asking questions.  The ‘no experts allowed’ rule hopefully puts those users in the middle at ease, and prompts them to be more active and ask and answer more questions.

Because that’s how we learn from each other.  If we only let the people we deem to be the ‘experts’ answer our questions, then we only get the ‘expert’s’ view of the world.  This is a big problem in the ‘social media space’ because I think we often hand out the ‘expert’ label too quickly, and we tend to stop communicating in the presence of an ‘expert’ too quickly as well.

The problem with experts…is really a problem with the rest of us.

If you want your community to thrive, find a way to get everyone involved.  Because people will stay with a community and become active in it if they feel they are invested in it and appreciated.  By default, I am often viewed as the ‘expert’ in #Blogchat.  This often leads to a lot of questions from newbie and intermediate members.  But I try to flip it around and after I have answered their question, I ask them the same question.  Now THEY are the expert educating ME.  That not only increases my learning, but it increases their investment in this community, because they know they are contributing to its value.

If you are attempting to build a community, via a Twitter chat or something else, think about how you can encourage everyone to ask and ANSWER more questions.  And if you need some more ideas, check out Kathy’s wonderful post on getting your user community more involved at all levels.

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Come Join #Blogchat Tonight for OPEN MIC and Our 3rd Anniversary!

The first #Blogchat was held on March 22nd, 2009, so tonight’s OPEN MIC #Blogchat will also be our 3rd Anniversary!  Many people have asked how #Blogchat came to be, and that link explains a lot of the origin.  Additionally, the inspiration for #Blogchat came from something called Plurkshops that were started on Plurk in 2008.

But beyond that, I’ve always held a belief that most people are smarter than they give themselves credit for.  The core underpinning I wanted for #Blogchat was to create an environment where the discussion was created by the many, instead of the few.  This is why #Blogchat has a strict ‘no experts allowed’ policy.  The message is that everyone’s opinion has value, and they should feel comfortable sharing their thoughts.  Because that’s how we all learn.

Thanks to everyone that has participated in #Blogchat over the last 3 years.  I appreciate and love each and every one of you, and thank you for helping to create what I biasedly feel is the best chat on Twitter.  Your dedication to growing the conversation every Sunday night is inspiring, and I’m looking forward to expanding the #Blogchat brand in 2012, and look for some announcements soon on how that will happen.

See you tonight at 8pm Central for OPEN MIC!

PS: New to #Blogchat?  Here’s what it’s all about!

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Blogs or Twitter: Which Tool is Better For Building Awareness? #Blogchat

Blogs, Twitter, Building Awareness

Last Sunday Brian Solis joined us and led a fabulous discussion on using blogs as tools to build influence. His #Blogchat was extremely popular, and based on impressions, was the biggest #Blogchat ever at over 30 Million impressions generated last Sunday night alone.

One of the points Brian made during the conversation was that blogs were better tools to build influence than Twitter was.  The basis of his reasoning was simple: Blogs give you a place to catalog your thoughts and opinions that will remain, whereas the lifespan of your tweets is usually a few seconds at best.

At first I totally agreed with Brian.  I mean, if you want to google my thoughts on how companies should use Twitter, you’re going to find the blog posts I have written on the topic, not my tweets.

But, I think there is something to be said for how Twitter allows us to build influence and awareness on an individual level.  5 years ago, I discovered smart people via the blogosphere, but today I find them via Twitter.  I think it also depends on how we best convey our ideas.  Do we need 500 words in a blog post to give our thoughts justice, or can we break them up into 140 chars on Twitter?

I am on the fence when it comes to deciding which tool is better for building awareness.  I think there are a few factors at play:

1 – How do we best communicate?  Do we prefer ‘real-time’ interactions with multiple people, or do we prefer to have time to think about our thoughts and put them down all at once in long-form?

2 – Do we let input from others shape our ideas, or do we prefer to share our ideas with others?  For example, I think this is why Seth doesn’t use Twitter.  Because he doesn’t want to have to ‘explain’ his ideas and debate them with dozens of people at once.  He would rather put his ideas out there, then the rest of us can have a conversation about them.  Or not.  Personally, I find that interacting with others usually helps me bring clarity and strength to my ideas.  But not always.

3 – Are we talking about an individual trying to build awareness and draw attention to themselves, or a company?  I think Twitter can be a better tool for individuals to build attention for their ideas.  But if it’s a group, I think a blog can be more effective.

 

What do YOU think?  If you could only pick one tool to use to build awareness for yourself and/or your company, would it be blogs or Twitter?  What are the advantages and disadvantages to choosing one over the other?

That’s what I’d like to discuss with y’all tomorrow night during #Blogchat!  We’ll start at 8pm Central as we always do!  And as you are getting ready, please feel free to share your personal experiences and which tool you think works better for you!

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Brian Solis to Co-Host #Blogchat on Sunday, March 4th!

Brian Solis, Personal Branding, Twitter, #Blogchat, Building InfluenceI’m beyond thrilled to have Brian Solis co-hosting #Blogchat this Sunday.  We’ll be discussing one of Brian’s (many) areas of expertise, how brands and individuals can leverage blogs to earn influence.  Building and defining influence on the personal and brand level has long been a favorite discussion among the #Blogchat community, and Brian is the perfect person to help us find the answers to this topic.

The official topic will be ‘Using Blogging to Earn Long-Form Influence in an Era of Short-Form Engagement‘.  As we usually do when co-hosts join us, we’ll break down the topic into two 30-minute blocks.

1 – From 8:00pm Central to 8:30 Central, we’ll discuss the topic in light of how individuals can leverage blogs as a way to build influence and their personal brands.

2 – From 8:30pm to 9:00pm Central, we’ll discuss how brands can use blogging as a way to build influence.

If you aren’t already, please make sure you are following Brian on Twitter.  You can (and should!) subscribe to Brian’s blog as well.

BTW, you’ll want to attend this #Blogchat live, as Brian is absolutely brilliant.  He’s one of those people that has a knack for catching the salient points that most of us miss and connecting the dots for us.  The transcript post-#Blogchat always is valuable, but you’ll get much more from the next #Blogchat if you’re there to interact with Brian live.

See everyone tomorrow night, and a word of warning, get ready to RT Brian’s tweets early and often 😉

PS: If you’ve never joined #Blogchat, here’s what it’s all about.

UPDATE: Hope you could attend tonight’s #Blogchat (it was AMAZING!) but in case you missed it, here’s the transcript.

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My 5 Favorite WordPress Plugins

Tomorrow night (Sunday) we’ll be chatting about our favorite blog plugins at #Blogchat.  The discussion will start at 8pm Central, and if you’ve never joined #Blogchat, here’s what it’s all about.

To prep for that discussion, I wanted to share with y’all my five favorite WordPress plugins. These are for the WordPress.org or Self-Hosted blogs.  You can find these by going to the Plugins section of your WordPress dashboard and searching for them.

5 – Comment Luv.  I love this plugin because it rewards commenters.  When you leave a comment, it gives you the option to add a link to a recent blog post you’ve written.  Most bloggers are looking to get more comments and interaction on their blogs, and this plugin does a great job of encouraging your readers to leave more comments.

4 – Akismet.  Gotta have this plugin, as it blocks spam comments and trackbacks.  I just checked and it says it’s blocked over 55,000 spam comments left here since 2009.  Very rarely does a spam comment get through, we’re talking like 5 times a year, maybe.

3 – Sociable.  Lets you customize which sharing options you put for each post.  Now there is a caveat here because you don’t want to give your readers TOO many options, for example I see some bloggers that use this plugin that give readers sharing options for like 30 different sites.  Fewer is better, pick the top 5 or so sites where you want to distribute your content.

2 – Popular Posts.  This plugin displays your most popular posts (based primarily on views), and is a great way to draw exposure to older posts.  More than once it’s given this blog massive traffic spikes when another site picks up one of the posts served up by the plugin.

1 – Comment Redirect.  This plugin lets you redirect first-time commenters to any page you chose.  I send first-time commenters to this page where I thank them for commenting.  Just a way to let commenters know I appreciate them, and I also include some links so they can get more information on the blog and about me.  I get about an email a week from someone that tells me that it was a very nice touch to be thanked for commenting!

 

So that’s my 5 favorite WordPress plugins.  What are yours?  Please share them in the comments and don’t forget to join us on Sunday at 8pm Central at #Blogchat and we’ll discuss them more then!

 

UPDATE: Here’s the transcript to tonight’s #Blogchat if you missed it, a ton of great info and suggestions on blog plugins, thanks to everyone that came!

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#Blogchat Survey Results

Thanks to all 315 of you that took my #Blogchat survey over the last 10 days.  I really do appreciate it, and I apologize for constantly tweeting about it 😉  If nothing else, this proved to me that people on Twitter are scanning everything and quickly moving on. Every time I would tweet a link to the survey asking everyone to take it, I would get a few responses for about 5 mins immediately after, then nothing.  If I didn’t tweet a link out to the survey for 3 hours, the odds are I got zero new responses in those 3 hours.  Just very interesting to me, and it suggests that Twitter might not be the best avenue to get responses to a survey.

As I said in #Blogchat a few weeks ago, I really think surveys are under-utilized by bloggers, as they really can give you insights about your blog’s readership.  Granted, this is a Twitter chat we are talking about, but I wanted to share with you some of the things I learned from this survey, and why the results were so important.

I used Survey Monkey.  They offer a free version that lets you survey I believe up to 100 people, or you can pay $24 for one month, and have unlimited surveys, at up to 1,000 responses each before you have to pay more. Or you can get on an annual plan.

1 – Over 140 of the responses included a mention of some topics they would like to see covered.  This is big because it gives me an idea of what topics y’all want, so I can cover those, and make #Blogchat more interesting and relevant.  For bloggers, this could tell you what topics your readers want you to post about.

2 – I learned how many #Blogchat participants have their own blog, as well as how many of them blog for a company.  This is big, as it tells me how I need to breakdown the ratio of topics devoted to personal vs business blogging.  Also, on the company side, I found out more about the type of business y’all blog for (B2C, B2B, etc).  This helps as well.  Finally, I found out how many of y’all work for a small business, vs mid-sized or large company.  This also helps me tweak the topics we cover.

3 – I learned more about how ‘big’ the #Blogchat community is.  Up till now, I really had no idea how many ‘lurkers’ we had each week.  I know that we generally have 400-500 participants each week, but I was clueless about the number of people that are watching #Blogchat but aren’t participating.  Now I have a much better idea of what that number is, and thusless, how big the overall #Blogchat community is.

4 – I learned more about the gender and ages of the #Blogchat community.  This, along with the information gained on the size of the #Blogchat in #3, is very valuable to potential sponsors.

So those are just a few of the reasons why I did this survey, but really I wanted to learn more about the people that come to #blogchat every week.  When we were talking about our readership makeup a few weeks ago during #blogchat, a few of you asked ‘but how do you know WHO is reading your blog?’  This is one way: You ask them.  Surveys can really benefit your blogging efforts.

Now, onto the results!   And again, these results are from 315 respondents.

64.4% of #Blogchat members are female, 35.6% are male.  This figure is actually consistent with what I see from Likes on #Blogchat’s Facebook page.

#blogchat, age, survey, twitter

As you can see from the above graph, the 40-49 age group was most common with 34.9%, 30-39 had 32.1%.

52.1% of respondents do blog for their employer.  I was actually surprised that this number was that high, I figured it would be around 25-33%.  Of the respondents that did blog for their employer, 86% do so for an employer with 500 employees or less.  In other words, if you follow #Blogchat and blog for your employer, you likely work for a small business.

As for types of blogging businesses represented in #Blogchat, 61.3% are B2B, 29.4% are B2C.

54.3% of y’all said you prefer to watch and learn versus participate in #blogchat.  This was probably the most interesting result of the entire survey for me, because it gives me my first real sense of the total size of the #blogchat community.  If that percentage holds every week, that means that #blogchat usually averages around 1,000-1,200 active followers/participants per week.

With this question, I was trying to figure out if most of #blogchat were ‘newbie’ bloggers, or more experienced.  65.6% of y’all said you’ve been blogging for at least 2 years.  And 31.6% have been blogging for 4 years or longer.  I was really surprised by that last number, and both suggest that #blogchat is full of experienced and knowledgeable bloggers.  Which is another reason why the chat is so valuable 😉 BTW, 92.1% of y’all said you do have your own blog, even if you also blog for your employer.

Finally, 27% of the #Blogchat community has bought a product or service based on the recommendation of someone in #Blogchat.  That’s a very high percentage, and it again speaks to the sense of community and trust present in #Blogchat!

So again, thank y’all SO much for taking this survey.  I tried to make it as quick and painless as possible, and many of you said it was.

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Do you want more engagement OR more traffic to your blog?

I’ve been going over the responses to the #Blogchat survey that y’all are helping me with (If you haven’t taken the survey yet PLEASE do, it really takes less than 60 seconds, click here to take it), and paying attention to the answers to the last question.  That’s where I asked what topics you’d like to see covered in #blogchat.

The two most popular answers are how to build engagement on your blogs, and how to grow traffic to your blog.

Probably the most important point to realize is that you can do one or the other, but probably not both.  What I mean is that many bloggers want more engagement AND more traffic.  But in general it takes a different approach to grow traffic than it does to grow engagement.

For example, let’s look at Mashable.  A hugely popular blog/website that was originally focused on social media, but now they’ve branched out to cover tech, entertainment and other popular topics as well.  As of this writing, the last 10 posts they’ve published in the social media category have a total of 95 comments, or 10 comments per post.

The last 10 posts I’ve written here have a total of 87 comments, or 9 comments per post.

So that means that this blog has almost as much engagement (if we go by strictly number of comments) as the most popular ‘social media’ blog on the planet.

But there’s an important caveat to these numbers:  I am blogging more for engagement, and Mashable is blogging more for traffic.  A big clue here is the fact that Mashable’s last 10 posts all come within the last 24 hours, while my last 10 posts all come within the last month.  If Mashable was more concerned with building engagement, then their writers would probably publish fewer posts, because they would be spending more time responding to comments from readers and interacting with them.  So comments per post might double or triple, but Mashable’s overall traffic would probably go down, because their writers would write fewer posts.

Likewise, if I started writing two posts a day, my traffic here would go through the roof.  But overall engagement would fall off a cliff, I would probably go from 9 comments a post, to 2 or 3.

So before you say that you want more engagement and/or traffic, you need to think about WHY you want either.  Ah yes, it always goes back to planning, doesn’t it? 😉  And it also doesn’t hurt to TEST each approach.  For example, if you think you want more traffic, then for the next two weeks, commit to doubling your post output.  If you normally write 1 post a week, write two.  If you normally write two posts a week, write four.  Then pay attention to WHICH NEEDLES MOVE.  Traffic will likely go up, but what else happens?  Do email subscribers increase?  Does search traffic?  Comments?  Emails?

Then test the approach of trying to build engagement.  Write as many posts for the next two weeks as you normally do, but go out of your way to get as much engagement as possible.  Encourage readers to comment, to interact with you.  Do this for every post for 2 weeks, then see what your results are.  Again, WHICH NEEDLES MOVED?  Did time spent on the blog increase?  Did pageviews?  Did comments?

Then after you’ve tried both approaches, look and see which needles moved that tie into YOUR GOALS FOR YOUR BLOG.

But at the end of the day, you need to realize that there’s usually a tradeoff involved in trying to build traffic, versus trying to build engagement.  It’s not impossible to do both at the same time, but it’s difficult.  You need to think about which or either is more important in helping you reach your blogging goals.

And speaking of goals, one of mine is to hit 500 responses for my #blogchat survey.  Can you help me get there? 😉