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Monday’s Marketing Minute: Kayne Buys Parler, Marketers Move to Metaverse, Edit Button Isn’t Helping Twitter

Happy Monday, y’all! We are smack dab in the middle of Fall now and I love it!  Here’s three business/marketing/web 3 stories I enjoyed to get your week started off right!

 

Kayne is buying Parler. Parler is the social media app that rose to prominence in 2021 as backlash fueled over conservative voices on Twitter being banned.  Many of these users moved to Parler, but the site never seemed to get its footing. Well now Kayne has decided to buy the site and give it the Ye treatment. We’ll see how that works out, I will have more on this story in Wednesday’s post.

 

Marketers are ready to give the Metaverse a go. Check out the article as there are a lot of juicy nuggets about how marketers view the social media and digital landscape heading into 2023.

 

Apparently, the rollout of Twitter’s edit function has not given the surge in Blue signups that many expected. Maybe I’m being petty, but that gives me some satisfaction.  Since its inception, Twitter users have been begging for an edit button.  The constant complaints were all but ignored, and many with coding knowledge have long said adding editing ability would have been an easy fix.  It just never seemed to be a priority for Twitter to give the most requested feature to its users.

So when Twitter finally rolls out editing, it is part of Blue, meaning you have to PAY to get the feature.  Such a dumb move on multiple levels.  First, it honked off the userbase who has been begging for the feature for over a decade, then those users are forced to pay to get it.  The smarter play would have been to roll out editing to ALL users, but with limited functionality.  Then after everyone starts using and loving the feature, later roll it out to Blue users with additional functionality that would actually drive revenue.

 

So that’s it for this week’s edition of Monday’s Marketing Minute.  As I said earlier, I’ll have more thoughts on the Kayne Parler acquisition on Weds,  I think this move signals one of the defining trends we will see in web3, and I think it will be a good thing.  Hope you have a wonderful week, if you are traveling, stay safe and have fun!

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Monday’s Marketing Minute: We’re ‘Meh’ on Metaverse, AppStore Allows NFT Sales in Apps, Which Social Sites We Are Visiting

Happy Monday, y’all! Hope you’re ready for another productive week, it’s our first full week of Fall!  Here’s three business/marketing/web3 stories I’ve read over the last week that I wanted to share with you:

 

I’ve been working in social media long enough to remember around 2006 or so when everyone got excited about Second Life. For about a 6 month period, the site was all marketers could talk about.  It offered a way for you to meet virtually online, you could have meetings, attend events together, there were meetups, concerts, etc. But the hype couldn’t sustain the site, and although it is experiencing a bit of a comeback now, it’s just never met its promise.

The Metaverse now offers a super enhanced version of what the promise of Second Life was.  You can engage and interact online in virtual worlds, buy stuff in the Metaverse, then get it in the real world, etc.  And people still aren’t buying into the hype, it seems.  Marketing Charts posted a poll that found that only 17% of Americans are excited about the Metaverse. To be fair, I think the idea of virtual worlds has merit and appeal, but the technology still isn’t available to provide a truly immersive experience to all.

But it’s getting closer. High speed internet being available to a greater portion of internet users will have a huge impact on the experience delivered.

 

What can we learn about content consumption habits from looking at this study of where users are spending their time on social media? We want content in short bursts ,whether it is video, visual, or text.  You could also follow that logic and say this creates an opportunity for a site that caters to short audio clips, but not sure what that would look like.

 

Apple has reversed course, and will now let developers sell NFTs within their apps and games.  The catch, of course, is that Apple will take its standard AppStore 30% cut. This move could open the door for larger games like Fortnite to offer NFT sales on the mobile version of its game.

 

So that’s it for this week’s Monday’s Marketing Minute. Hope you have a wonderful and productive week, see you next Monday!