There’s a question I’ve been wondering about recently. Why do the people that buy most company’s products look like this:
And the people that buy the products that most rockstars sell look like this:
Why do companies have customers, and rockstars have fans? This was the key question I posed last month at Social South during my What Rockstars Can Teach You About Kicking Ass With Social Media session. I think the ‘easy’ answer is to say that rockstars sell an entertainment product, and that it’s much easier to create fans for such a product, as opposed to just customers.
But I think there’s much more to it than that. In my session, I outlined four reasons why rockstars have fans, as opposed to customers. I also looked at how companies can use social media to replicate the methods that rockstars use to move from having just customers, to having passionate fans.
And that’s what I’m going to do this week. Each day we’ll look at one of the four reasons, starting tomorrow and running through Friday.
Coming tomorrow: Reason #1 – Rockstars are fans themselves.