What demographic leads the way when it comes to reading and writing blogs? According to a new study from iVillage and BlogHer, it’s Millenials, or those aged 18-25. Recently, the Pew Internet and American Life Project also found that those in the 18-29 age range were 33% more likely to blog than those over the age of 30.
So if your company wants to reach millenials, would it be valuable to know that this age group could be the most prolific when it comes to both writing and reading blogs? You’d better believe it.
This is one area that I don’t think companies devote enough attention to when crafting its social media strategies. You need to understand how your customers are using social media, which tools they favor, and finally WHY and HOW they use these tools. This knowledge gives you great insights into how to connect with your customers in a way that’s beneficial to both them, and you.
If millenials are blogging and reading blogs more than any other age group, why? Why do millenials blog? What are they trying to accomplish? Which blogs do they read? What type of information are they looking for?
Don’t just consider which customers you want to reach via social media, also consider how those customers are using social media to reach each other. That could be the most important information of all.