This is one of those classic ‘You can learn from me being a dumbass’ posts.
I launched this site/blog almost a year ago because I wanted to get serious about marketing my business and services. Also, I wanted to use this site as well as all of my social media interactions to make people aware of who I am, and what I do.
And for the most part, it’s been very successful. Referrals and simple contacts from potential clients come in regularly now, where a year or so ago, they were infrequent at times. As part of this, I’ve learned to do a better job of promoting myself, there’s now information about who I am and what I do, and even a price stuck here and there. I’ll admit that I was once in the ‘it’s a sin to promote yourself via social media’ camp, but luckily, I got past that.
Still, one of the things that’s been nagging me for months is that I really don’t have a good handle on how much business this blog is DIRECTLY bringing me. So I’m left to wonder how much business it is INdirectly helping me get. I know it is, as are my efforts on Twitter and other places, but I don’t know how MUCH.
Then, as if God decided to take pity on me and reach down and slap me upside the head, I realized something. I have no products available for sale DIRECTLY on this site. You can email me from here, you can fill out a contact form, hell you can even call me from here. But if you come here and are ready to buy something RIGHT NOW, you can’t. The best you can do is contact me about my services, then we can go from there. But I don’t have any set products at set prices that you can purchase HERE.
So then I started thinking if there were any of my services that I could let customers buy directly from the blog. I thought of a couple, and then I started thinking about other types of products in other forms that I could sell here. Then the wheels really started turning, and I started thinking about once I create a few products, then I could have giveaways involving the products, maybe start awarding a ‘Commenter of the Week’, or a ‘Reader of the Month’, or who knows.
But this all started because I realized that I was asking my blog to solve a problem (generate sales directly), without giving it the ability to do so. So that’s my plan for the next couple of weeks, to investigate ways that I can start selling products directly from this blog.
If you are already selling products directly from your blog, I’d love to hear about how it’s going for you. Please leave a comment with your story, and please link to your blog so we can check it out for ourselves!