I’ve blogged before about how you can use Twitter as a tool to drive more attention and exposure to your blog. I wanted to walk you through how I used Twitter to increase my blog’s traffic last week by 41% over the previous week.
First, I posted 5 times last week, Sunday-Thursday. On Monday-Thurs, I had a very specific pattern for using Twitter to push traffic back here.
Starting at 8am each morning, I tweeted a link to the previous day’s post here. Then I went through Google Reader and every 10 mins from 8:10-8:50 I linked to an interesting post or article. Then at 9:00 am I linked to my new post for that day. Then starting at 9:10 am I tweeted out a link to another post or article from someone else every 10 mins. Usually, I stopped at 10 am.
So from 8am-10am, I tweeted a new post or article, every 10 mins. 2 of them were my posts, the rest were posts or articles other people had written. Then I would again tweet out a link to that day’s post at noon, and again at 3pm. Also during the day I would RT any interesting links I saw other people sharing.
Here’s what my traffic looked like 2 weeks ago, then last week:
Two weeks ago, I averaged 340 visitors a day here, last week I averaged 479.
Now this strategy works especially well for companies or individuals that are using a blog as a thought leadership tool or to build awareness. By sharing relevant content on Twitter that’s consistent with the content I create here, there’s several benefits for me:
1 – Sharing valuable content on the same topics as I blog about helps raise my visibility around those topics.
2 – As I am sharing links, more people start paying attention to the links I am sharing, which means more traffic when I share links back here.
3 – As I share links from other bloggers, it increases the chance that they will reciprocate by RTing a link to one of my posts.
Now on Friday, I didn’t write a new blog post. Instead, I RTed a link to the 3 most viewed posts here last week, sending out a tweet to a new post at 9am, noon, and 3pm. This way, I didn’t have to write a new blog post on either Thurs or Friday, so it freed me up to spend that time working on other projects.
So again, here’s the system I used on Monday-Thursday:
1 – Each day, publish a new post at 8am.
2 – Starting at 8am each day, tweet out a link to a new blog post or article every 10 mins till 10am. 13 links total.
3 – Tweet out the link to the previous day’s post at 8am, the current day’s post at 9am.
4 – Tweet out another link to the current day’s post at noon and again at 3pm.
5 – Throughout the day, RT valuable links that I see others sharing.
So if you are looking for a simple way to use Twitter to drive more traffic to your blog and build visibility for yourself, try this simple format. This is also a good way to take an activity you are already engaging in (reading your feeds in Google Reader) and use that content to build your blog’s traffic as well as your Twitter following.
PS: A few minutes ago I got an email offering to ‘sell’ me 10,000 Twitter followers for $5. As with much in life, real results require real work.