Last night during #Blogchat I asked my friends what was the ONE thing they believed made a blog great. The vast majority of the answers were associated with content. Creating amazingly, great, valuable content.
I disagree. In my mind if you want to be a successful blogger, here’s the secret: You have to believe that you have a voice worth sharing.
A few weeks ago I went back and read some of the very first blog posts I ever wrote, almost 6 years ago. I literally cringed at some of the logic I used, the points I was trying to make. A lot of it was wrong, but the thing about it is, I wrote from a place of conviction. I believed that I was right, and that I deserved to be heard. And as a result, people responded to what I wrote.
People want to read bloggers that are passionate about their ideas, that believe in what they are saying. For example, one of the common worry issues for bloggers is the idea of blogging about a topic that ‘everyone else has already covered’. Or blogging about the ‘hot topic of the moment’.
How many times have you read a blogger mention a topic that other bloggers have covered, and just link to those bloggers and add ‘check them out’. Ummmm…..no. We don’t want that, we want to hear what YOU have to say about this same topic. Don’t just point us toward those amazing blog posts, if they are truly amazing, then we’ve probably already read them anyway. Your job is to tell us what YOU think.
“But what if someone says my post stinks?”
Then you know you are REACHING people. Not everyone is going to agree with your ideas. In fact you WANT some people to disagree with your position. That’s how you learn, by looking at different angles to the same topic.
You have a blogging voice that deserves to be heard. Even if only one person reads your blog. We all want to feel good about the content we create on our blogs, and we all want to feel like we are making a difference and connecting with others. How can you truly connect with anyone if you don’t put yourself and your opinions out there?