Two of the biggest issues that most bloggers face is how to come up with ideas for posts, and how to optimize their blog for search engines. I think most bloggers can solve both these problems (as well as tightening your blog’s focus) with Topic Buckets.
Here’s the way Topic Buckets work: Take your blog, and find 3-5 main topic areas, or Buckets that you like to write about. For example, on here I have three main Topic Buckets:
1 – How individuals/companies can improve their blogging efforts
2 – How companies can use social media in general
3 – How companies can better understand and connect with its brand advocates.
Occasionally I post something that doesn’t go into those buckets, but most of my posts fit into one of those categories. Now note that if I only write one post a week for each bucket, I’m up to 3 posts a week! This helps me structure my blog and its posts. For example, if I look and see that last week I only wrote posts that would go into Buckets 2 and 3, it tells me that this week I need to write a post from Bucket 1.
So once you create your list of Topic Buckets, your posting schedule can naturally evolve from that. This is also a way to help you bring clarity to your blog’s focus. If you write down all of your blog’s Topic Buckets and you have 15, that’s a good hint that you are covering too much ground. Try trimming the fat down to 5 buckets or less.
For example, note that yesterday’s post on Advocates would obviously go in the #3 Topic Bucket for me, and this post will go in the #1 Topic Bucket. So if I want to get a post up tomorrow or on Friday, I know that it would be best if it came from the #2 Topic Bucket (How companies can use social media in general).
Now as for SEO; When you create your Topic Buckets, you need to also make a list of the keywords and phrases that would be associated with those Topic Buckets, and you can use those in your title and post. Look at the title of this post, ‘Learn how to improve your blogging and SEO with Topic Buckets’. Keywords like ‘Learn’ and ‘Improve’ associated with ‘blogging and SEO’ were chosen on purpose because I want this post to do well in search engines.
I could have just have easily made the title ‘A cool trick I learned that might help you’, but that doesn’t really give you (or search engines) any real idea of the type of content in the post. Remember that keywords and phrases help search engines decide what type of content is in your post, and if it will be useful to people that are searching.
So try out Topic Buckets and see if that helps your blogging efforts. I think you’ll find that it definitely makes getting on a posting schedule easier, and should help you improve your SEO as well.