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Monday’s Marketing Minute: Exclusive Content Deals for Twitter and Clubhouse, Top App Downloads in June

Happy Monday! Hope everyone had a great weekend. I caught a bug last Thursday during a grocery shopping trip and have been dealing with a nasty head and chest cold ever since. Feeling a bit better today, at least good enough to get some blogging in! Here’s some marketing stories that caught my eye these last few days:

 

So big content deals for both Twitter and Clubhouse, that could speak to the desired branding for both sites. Back in May, I wrote about the exclusive content deal that Clubhouse struck with the NFL to cover the NFL Draft. It seems that deal may have been a one-off, as the NFL just signed a deal with Twitter to have the league host Spaces on Twitter throughout the season. Twitter already has content deals in place with the NFL so this move makes sense. It’s not all bad news for Clubhouse, who also just announced its own content deal with TED. In both cases, I think these deals make smart branding sense for both Twitter and Clubhouse.  The NFL is clearly a mainstream league and it’s the type of mainstream content you would expect to see on Twitter. Clubhouse, on the other hand, has always seemed to try to position itself as the platform where deeper conversations happen. And a content partnership with TED aligns perfectly with that branding. I think Clubhouse should continue to pursue this branding of it being the platform that attracts thought leaders and cultivates deeper and more meaningful conversations.

 

Tik-Tok continued to dominate the app download charts for June, nabbing the top spot for both the App Store, Google Play, and overall.  I was wondering about Facebook, though. The Social Network seems to always be near the top of the downloads lists, despite there being a new Delete Facebook campaign almost weekly. The cynic in me wonders if the number of FB downloads are somewhat inflated by people deleting Facebook, then later finding they can’t live without it and downloading it again?

 

We’ve talked before about how shifting consumer behavior over the last year would lead to a spike in eCommerce sales for brands. But as we see in this chart from eMarketer, Best Buy is the only US brand in the Top 15 that is forecast to have a decline in ecommerce sales in 2021. That’s pretty troubling, as many retailers are seeing a boom in online sales.

 

So that’s it for this edition of Monday’s Marketing Minute! I’ll be back later this week with more posts, and hopefully with less head cold! Hope you all have a wonderful and productive week!

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.