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Monday’s Marketing Minute: Kayne Buys Parler, Marketers Move to Metaverse, Edit Button Isn’t Helping Twitter

Happy Monday, y’all! We are smack dab in the middle of Fall now and I love it!  Here’s three business/marketing/web 3 stories I enjoyed to get your week started off right!

 

Kayne is buying Parler. Parler is the social media app that rose to prominence in 2021 as backlash fueled over conservative voices on Twitter being banned.  Many of these users moved to Parler, but the site never seemed to get its footing. Well now Kayne has decided to buy the site and give it the Ye treatment. We’ll see how that works out, I will have more on this story in Wednesday’s post.

 

Marketers are ready to give the Metaverse a go. Check out the article as there are a lot of juicy nuggets about how marketers view the social media and digital landscape heading into 2023.

 

Apparently, the rollout of Twitter’s edit function has not given the surge in Blue signups that many expected. Maybe I’m being petty, but that gives me some satisfaction.  Since its inception, Twitter users have been begging for an edit button.  The constant complaints were all but ignored, and many with coding knowledge have long said adding editing ability would have been an easy fix.  It just never seemed to be a priority for Twitter to give the most requested feature to its users.

So when Twitter finally rolls out editing, it is part of Blue, meaning you have to PAY to get the feature.  Such a dumb move on multiple levels.  First, it honked off the userbase who has been begging for the feature for over a decade, then those users are forced to pay to get it.  The smarter play would have been to roll out editing to ALL users, but with limited functionality.  Then after everyone starts using and loving the feature, later roll it out to Blue users with additional functionality that would actually drive revenue.

 

So that’s it for this week’s edition of Monday’s Marketing Minute.  As I said earlier, I’ll have more thoughts on the Kayne Parler acquisition on Weds,  I think this move signals one of the defining trends we will see in web3, and I think it will be a good thing.  Hope you have a wonderful week, if you are traveling, stay safe and have fun!

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About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.