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Monday’s Marketing Minute: LinkedIn Testing AI, Mercedes Adds AI, China’s ChatGLM has Passed ChatGPT?

Happy Monday, y’all!  Hope you are having a wonderful Summer, which has finally arrived here in Alabama with temps in the mid to high 90s this week.  Ugh.  Hope it’s cooler where you are, here’s 3 stories I found that I think you will enjoy, as we are going all AI this week!

 

This kinda feels like a ‘toothpaste coming out of the tube and it’s not going back in’ moment.  LinkedIn is now testing allowing members to use AI to write posts for them.  Users will give LinkedIn 30 words concerning what they want the post to be about, then LinkedIn will write a post for them, based on the 30 word provided.  The user can then edit or publish the post as is. So you can expect similar functionality to be standard on all social platforms soon, which means the content glut is about to get astronomically worse.

 

If you own a Mercedes that has the MBUX system, you may see you have a new perk: ChatGPT integration. 900,000 Mercedes with the MBUX system have ChatGPT integration as of June 16th. The idea is to make information that the current voice command system relays more conversational, and robust.  The auto industry could benefit greatly from AI integration into voice command systems, I expect to see a huge push into this space in the coming 12-24 months.

 

So apparently, China’s version of ChatGPT, ChatGLM, is claiming that it has now passed ChatGPT in terms of performance. However it seems the benchmarks aren’t quite the same and neither is the data set. Still, this shows how rapidly the AI space is continuing to evolve and grow.

 

So that’s it for this week’s edition of Monday’s Marketing Minute! Please enjoy the pool and/or beach for me this week!

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.