Welcome to 2022! Tomorrow is my birthday, and you’ve already given me the best present, your attention. Thanks for taking the time to read this edition of Monday’s Marketing Minute. Please share it with your network if you want to give me a 2nd present!
NFTs are all the rage, and no one is riding the NFT wave higher than OpenSea. OpenSea is a marketplace for NFTs. Think of it as eBay for NFTs. And it just raised $300M in Series C funding, at a 13.3 Billion valuation. Big numbers! What I find a bit ironic about this news is that OpenSea, being a CENTRALIZED marketplace, is one of the early darlings of the Web3 space, which is supposed to be an era of decentralization. I think it goes to show that whatever Web3 becomes may not be as dramatic of a departure from what we already have, and if it is, it might take a while to arrive.
Announcing Series C! We’re building the friendliest & most trusted NFT marketplace with the best selection across many chains. The funding helps us accelerate product development, improve trust & safety, and invest deeply in the web3 community & ecosystem. https://t.co/OmRPleMCOX
— OpenSea (@opensea) January 5, 2022
I wrote last Summer about the huge impact NIL laws would have on marketing and branding. The folks at Opendorse have a breakdown on what types of NIL deals athletes are signing. Licensing, as well as content creation seem to be the most popular structures for deals. 2021 was the first year where we saw NIL deals happen at scale, since several states passed laws allowing athletes to begin to monetize their Name, Image and Likeness. This space and the structure of deals will continue to evolve in the coming years. As will it’s impact on college athletics.
Here's a look at the average compensation for NIL activities within the first 6 months of the NIL era. pic.twitter.com/K7LuApwyHS
— Opendorse (@opendorse) January 6, 2022
Samsung has been flirting a bit with NFTs, and now the electronics company is preparing to launch a line of smart TVs which will allow you to view, display and even buy NFTs, right from the TV. Samsung will offer a ‘marketplace aggregator’ and it’s unclear which NFT marketplaces will be made available to owners. This smells like it could be Samsung testing demand for NFTs and possibly launching its own NFT marketplace in the future.
Samsung unveiled a new NFT explorer for its upcoming smart TV lineup. https://t.co/yHfyLZRXrd
— Cointelegraph (@Cointelegraph) January 3, 2022
And one more cause this is awesome:
Which fantastic intern did this for @SlackHQ??
H/t Elfried Samba pic.twitter.com/AE8BQYoat5
— Sarah Du (@_Sarah_Du) January 6, 2022
Well done, Slack, being human wins advocacy!
So that’s it for the first Monday’s Marketing Minute of 2022, thanks for reading! Look for a new post later this week on what two spaces are poised to breakout in the NFT landscape in 2022. Hope you have a great and productive week!
