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Monday’s Marketing Minute: Stack Overflow’s Huge Pricetag, Shorts Expanding, Twitter Trying out Subscriptions

Happy Monday, y’all! Hope you are ready for an amazing week! We have a pretty massive lead story so let’s jump right into this week’s Monday’s Marketing Minute:

 

This could end up  being the most significant acquisition in the tech space this year. Stack Overflow is a Q&A site that caters to programmers. It has developed a massive community over the years, and is known as the go-to site for any current or aspiring programmer to get answers to their technical questions. And it was just acquired for $1.8 BILLION.  That pricetag is massive, and it will hopefully start a trend of companies either acquiring or building their own community sites for users and customers. Yes, such sites are a long play, but once they get rolling, it’s such a competitive advantage.

 

YouTube’s wildly popular Shorts feature is expanding into more countries. Shorts, much like Reels from Instagram, are competitors to Tik-Tok, and both are gaining traction. We could see something similar play out in lesser form over the coming months as the popularity of social audio migrates from Clubhouse to other sites like Twitter and LinkedIn.

 

Twitter is beginning to follow through on its strategy of offering subscription services for users.  The first is focused on weather. For $10 a month, you can get the following:

  • Ability to ask a team of meteorologists unlimited questions and they promise to answer
  • Members-only weekly newsletter
  • Early access to podcasts

Twitter also says they will hold Spaces during periods of potentially harmful weather. Honestly, I’m struggling to see how the $10 price tag is justified for this. For instance, I can get pretty much all this information for free from following James Spann on Twitter.  Maybe $5 a month would be more plausible, but if people start paying $10 a month for subscriptions, they are gonna expect an experience above and beyond what they can get on Twitter now, for free.

 

So that’s it for this edition of Monday’s Marketing Minute! Hope you have an amazing day and week!

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.