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Monday’s Marketing Minute: Twitter Bringing Back Periscope, Angry Users Crash Reddit, Congress Targets the SEC

Happy Monday, y’all! I hope everyone had a great weekend and you’re ready for a great week! Here’s a few stories I found over the last few days that I think you will find interesting:

 

Everything old is new again? It looks like Twitter is planning on bringing back both Periscope and Vine.  I think the Periscope move in particular will be embraced by livestreamers, and Elon has long been a fan of Vine, so it coming back makes sense given that. It seems like Periscope is the priority for now, with Vine being possible for a reboot later.

It’s interesting that the move to bring back Periscope in part seems to be about developing streaming video-game content similar to Twitch and YouTube Gaming. The liverstream gaming space has been trying to develop a solid competitor to Twitch for years.  Mixer bombed a few years ago, YouTube Gaming has had limited success, and the new kid on the block is Kick.  So far, Twitch is still the 800 pound gorilla in the streaming space, so we’ll see if Elon can put Twitter in a place to compete.

 

Reddit recently announced changes to the pricing of API access for developers, and it’s leading to a widespread ‘strike’ by Redditors who are ‘taking down’ some of the most popular subreddits on the site and making them private. It’s actually leading to site outages.

 

The SEC has been aggressively targeting the crypto industry recently.  Coinbase is the latest exchange in the SEC’s crosshairs, and now it seems the SEC itself is under fire, in particular SEC Chair Gary Gensler.  US Representative Warren Davidson has introduced the SEC Stabilization Act which would restructure the SEC, and in the process fire Gary Gensler. The crypto space is excited about this move and it will be interesting to see what happens here.

There’s a somewhat related and interesting political subplot developing here. The crypto space is dominated by millennials and Gen Zers; voters aged approximately 18-40. That group typically tends to vote democratic, with the more younger end of the range being more likely to vote democrat. But for the most part, so far republican lawmakers have been more receptive to crypto, while democratic lawmakers tend to be more adversarial when it comes to oversight and regulation. If this continues, we could see a shift in voting patterns, at least marginally so.

 

So that’s it for this week’s edition of Monday’s Marketing Minute. I hope you have a great week, and see you here tomorrow for my next post!

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.