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Monday’s Marketing Minute: Twitter’s New CEO, Instagram’s New Twitter Killer, Amazon Prime’s Killer Advantage

Happy Monday, y’all! I hope you are having a wonderful week and getting ready for the Memorial Day weekend. For today’s Monday’s Marketing Minute, I’m highlighting three stories that I plan on delving into deeper in future posts. But for now, I wanted to give a quick overview of each story so you are up to speed as we head into the week!

 

Elon Musk has finally confirmed who his new CEO will be, and it is Linda Yaccarino, formerly of NBCUniversal.  Here is Linda’s profile on LinkedIn so you can see her work history.  As you can see, she has a heavy background in media and advertising, which I think helps signal where Elon wants to go with Twitter under her leadership.  As I said above, I’ll have an upcoming post that focuses on what I think Elon’s plans for Twitter are and how Linda’s expertise fits into those plans.

BTW as a bonus, here is a very short clip of a fascinating interview with Elon on CNBC.  I love his answer that he will say what he wants and believes, and if the consequences of doing so is losing money, so be it. Of course, that’s easier said when you are already a billionaire!

 

Instagram is readying its Twitter competitor. Instagram will launch a standalone, text-based app this Summer, code named Barcelona to compete with Twitter.  The app will be interoperable with Mastodon and allow users to use their Instagram login and will encourage your followers on Instagram to follow you on this new app.  No definitive launch date other than ‘this summer’. I will have more on this story in an upcoming post, but for now I will say that companies shouldn’t be trying to build the next Twitter, they should be trying to build the next Truth Social. I’ll explain what I mean by that in a future post.

 

Amazon Prime continues to dominate the retail membership club space. Why does Amazon Prime have so much more success than its competitors? It identified a reason why customers weren’t purchasing (Slow and costly shipping) and offered the solution to that problem as a perk of being a member.  Viola.

 

So that’s it for this edition of Monday’s Marketing Minute. I will have a deeper dive on all three of these stories upcoming soon, as well as some other issues I want to touch on, so there’s a busy Summer upcoming! Hope you have a wonderful week!

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.

Comments

  1. Victor Canada says

    Thanks for the great info Mack. Do you know if Zuckerberg has any involvement in Mastadon. I like to know who’s behind these tools / platforms when I can.

    Looking forward to the deeper dives.