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Monday’s Marketing Minute: US Adults’ Digital Usage Up, Facebook DAU Down, Clubhouse’s ‘Oprah’ Moment?

Happy Monday, y’all! I hope you’re ready for an amazing week as we say goodbye to January and launch into February! Here’s a few stories I noticed to get your week off in the right track:

 

eMarketer has found that US adults spent an extra hour with digital content in 2020. Now my first thought was, workers that typically commute to work stayed at home in 2020, so they gained back an hour of time right there. This is all about understanding and focusing on the changes in your customer and client lives as more of them are now working from home. This, and all indications point toward an increased appetite for digital content, and that creates opportunities for your company, if you know how to leverage them.

 

Ironically, as the above eMarketer study finds that US adults are spending more time with digital content, comes this story from Social Media Today that found that Facebook’s number of Daily Active Users in the US was actually DOWN in 2020. Count me in that group, over the last few years I’ve gone from checking Facebook a couple times a day, to now maybe checking a couple of times a week. Most of the time I now spend with Facebook is with Facebook Groups that are devoted to marketing and business. I think we will see core user usage metrics fall or stagnate for both Facebook and Twitter in 2021.

 

My timeline this morning was all abuzz with Elon Musk popping into Clubhouse. Probably 75% of the tweets in my home feed were about this. When celebs use a social media platform, it brings a lot of extra eyes to it, and Musk’s popularity is white hot right now, and that will definitely benefit Clubhouse.

 

That’s it for this week’s Monday’s Marketing Minute! Hope you have a wonderful week and don’t forget to check out #ContentCircus tomorrow night on Twitter at 7pm Central! This week we will be discussing How to Create Buyer Personas For Your Content Marketing Strategy! It will be a great discussion on a very valuable topic! Tomorrow post will be on the same topic, so see you back here in 24 hours!

 

Oh wait…let’s do one more! I thought this story from The Hustle about the illicit trade for the world’s most expensive fish was interesting, but click through and check out the photos of the fish.  Yeah, I know, $300,000 for a fish is completely bonkers, but look at those colors! The fish themselves are absolutely gorgeous!

 

Ok I’m done, see you tomorrow!

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.