I bet I heard that question fifty times this week, and my answer was always the same, “The same way #Blogchat works on Twitter”.
And it did. About 60 people showed up to Live #Blogchat, and we capped that number in order to have a smaller and more connected coversation. What happened was a smart room full of people had a wonderful conversation and bounced ideas off each other and built on the ideas that others was sharing. It really was a perfect mirror to the online #Blogchat experience. It even got to the point where smaller sub-conversations were developing (just like they do on Twitter), as people were going back to points someone else had made earlier to build on them.
To me, this represents among the best learning that can happen at conferences, when the attendees can connect with each other. As I said at the start of the #Blogchat, I think most people are smarter than they give themselves credit for, and I love that the Live #Blogchat was able to help facilitate these people to share their #smartitude.
And when it ended, I had several attendees tell me “You were right, it was just like it is on Twitter!” Which was a very good thing 😉
Some of the main points we covered included:
- Michael Brenner brought up a great point about content strategy in an enterprise environment. Should that strategy extend to govern how content is created no matter the tool? Or should their be separate ‘rules’ governing content creation via different tools, such as a blog vs trade-show brochures? (Michael please chime in if you want to add to or clarify this point).
- Bob Knorpp made the point that there is no ‘one size fits all’ rule when it comes to blogging. He added that he is thinking of stopping his blog because he gets more traction on iTunes for his podcast. Lou Imbriano countered that he thought every company should have a blog, and he talked about the impact his blog has made on his personal and professional life.
- Matt Grant talked about how it can be hard to even determine exactly what a blog is, and how the tool is evolving over time. He’s right, the line between a website and blog is getting blurry, and many people don’t consider it a blog if comments aren’t allowed. I thought this point tied into Bob’s point about there not being a one-size-fits-all approach to blogging.
I definitely want to thank Marketing Profs for bringing the Live #Blogchat to the B2B Forum, and for Sensei Marketing and The Cooper Group for sponsoring the event. Also, thanks to Sam Fiorella for co-hosting the Live #Blogchat, and for Brandie McCallum for live-tweeting the Live #Blogchat. Click here to see the tweets from last night’s Live #Blogchat. Thanks to everyone that attended the Live #Blogchat, and I wanted to share some of my favorite pictures below. You can see all the pics in the set here.
Seriously thanks to everyone that came, I love you guys!