As those of you that follow #Blogchat and other Twitter chats know, recent changes to Twitter’s Terms of Service have made it more difficult for 3rd party sites/apps to provide the chat transcripts that so many of us rely on. WTHashtag, a popular site many of us used to create our own transcripts for Twitter chats, was shut down by the move.
So I was looking for a replacement to WTHashtag, and the good people at Hash Tracking reached out to me to let me look at the transcript and statistics service they offer. What I love about their service is that first, I now have a way to provide transcripts for everyone that follows #Blogchat! But in addition to offering a transcript, Hash Tracking also gives me some decent stats behind #Blogchat, which is something that I really didn’t get from WTHashtag (other than volume of tweets).
Here’s a screenshot of what the dashboard from last night’s report looks like:
If you’d like to view the report for yourself, you can find it here.
Now if you can’t see that picture clearly, it shows that last night’s #Blogchat had over 3,300 tweets, generated a staggering 15.9 MILLION impressions, had 445 contributors, and reached 1.7 MILLION people. What I also love about the interface is that it gives me the ability to break down the stats and see who was tweeting the most, who was generating the most impressions, etc. And in case you were wondering, those numbers are actually down a bit from recent weeks. For example, on May the 29th, the #Blogchat that night generated almost 20 million impressions. I was able to break down the stats and see that several million impressions were generated by @JessicaNorthey and @ProsperityGal. The interface also lets me see which users are the most active, so I know I need to make special effort to connect with them and thank them for participating.
Now think about what a company would have to pay to get 16 million online impressions. Even if we assume a CPM of only one dollar, that would still cost a company $16,000 to buy as many impressions as #Blogchat generated last night.
This is one reason why I am such a big proponent of Twitter chats for companies. If done correctly, a company could create a robust community that will help them extend and expand its brand awareness. Just doing some quick math, if a company had a weekly Twitter chat that averaged 10 million impressions a week, that would generate 520 million impressions a year, and again assuming a CPM of $1.00, would save the company $520,000 in online advertising costs!
Something to think about, and if you or your company want to start your own Twitter chat, here’s how you can get started.