Blogs are sexy again. As we move away from social media sites and toward a more decentralized social web experience, people and businesses are devoting more time to their blogs as a way to connect with readers and potential customers. If you’re devoting more time to your blog, don’t forget to focus on writing better […]
How to Write Your First Blog Post
Recently a friend asked me a question that any business that begins blogging will have to answer; What should your first blog post be about? That first blog post is terribly important, because it sets the tone for the blog. Not just for the readers, but for the writers as well. From the reader’s point […]
Ten Elements Every Company Blog Should Have
Social media sites come and go (Remember Google Plus and Friendfeed?), but a company blog remains one of the best tools available to drive organic traffic to your website. A company blog lets you promote your business, introduce yourself and your employees to the world, and gives you a place to provide valuable information to […]
How Social Media Saved One Company Over $100,000
There are two ways that social media initiatives can directly benefit your business: 1 – By generating revenue 2 – By lowering existing business costs For whatever reason, most of the ‘What is the ROI of Social Media?’ discussion focuses on the first area. But the 2nd area is just as important, if not moreso […]
We were right, most Social Media numbers are useless!
Yesterday I posted two examples of how some social media numbers are completely useless. One of the examples was how I have almost 22,000 followers on Twitter, and yet I rarely get 1-2% of them to click on any link I share on Twitter. I said we’d check out my traffic from yesterday and see […]
#Blogchat 10-10-10 with @GrantGriffiths Recap
Last nite @GrantGriffiths from Headway Themes joined us for the 1st ever sponsored #Blogchat. Headway is a premium blog theme, and the topic for last nite’s #Blogchat was How to Choose a Blog Theme/Template. The discussion was broken into two areas; the 1st 30 minutes or so was devoted to a general discussion of what […]
How to Create a Company Blog That Customers Will Actually Give a Damn About
Recently, a ten-year veteran of company blogging said he was throwing in the towel on his company blog. So when Joel on Software goes up in smoke, does that mean that it’s finally time to pronounce that company blogging is dead? Hardly. What it means, is that there are now a LOT more companies blogging. […]
Ten Quick Tips For Growing Your Blog’s Subscribers and Comments
Subscribers and comments are two of the most popular metrics bloggers use to measure if their blog is a success or not. I’d like to share some ways that I have increased my blog’s subscribers and the number of comments I get per post. Your mileage may vary, but hopefully many of you can […]