The Fan-Damn-Tastic Marketing Show Episode 18: Your Customer Cultivation Strategy

Hey y’all!  Welcome to the 18th episode of The Fan-Damn-Tastic Marketing Show!  Last week’s episode talked about cultivating customers, and I wanted to talk a bit more about that this week and give you a few very simple examples of how you can do this on Twitter by showing you how I do the same thing in growing the #blogchat community.

Show Notes:

1:20 – The problem with focusing on customer acquisition vs retaining existing customers.

2:15 – How I cultivate new members for #blogchat and how you can do the same thing to cultivate existing customers on Twitter into fans of your brand.

3:00 – Segmenting your customers and understanding how each group has different needs and how you can engage with each to move them to the next level and cultivate them into ultimately being fans of your brand.

4:15 – New #blogchat users vs new customers of your brand.  What I do to help them come back the following week and how you can do the same to convince them to keep interacting with you and buying from your brand.

9:15 – How I engage existing #blogchat members and how you can do the same with existing customers.

12:00 – How I look to engage and reward the most active members of #blogchat and ideas for how you can do the same with customers that frequently engage with you, especially in a positive way.

The idea is, how can we first identify which segment a customer falls into (New, Existing, Customer with some affinity toward our brand, Brand Advocate), and what can we do to move them to the next level?  I think this episode will really help you frame your thoughts for how to do this and create a Customer Cultivation Strategy.

Here’s where you can download the episode directly.  And if you can, please subscribe to The Fan-Damn-Tastic Marketing Show on iTunes, and I would *love* it if you could review the podcast on iTunes as well.  Also, #FanDamnShow is now available on Stitcher as well! Thanks for listening!