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May 20, 2015 by Mack Collier

The Fan-Damn-Tastic Marketing Show Episode 27: Four Ways Your Fans Can Grow Your Business

Hey y’all! Welcome to the 27th episode of #FanDamnShow! In today’s episode I talk four different ways you can work with your fans to help them grow your business.  I also cover all four areas in much more detail in my book Think Like a Rock Star.

PPC_200x200 Standard no codeBut before I get into the Show Notes, a special thank you to MarketingProfs for becoming The Fan-Damn-Tastic Marketing Show’s first sponsor!  This episode is brought to you by the Marketing Writing Bootcamp, from Marketing Profs.  The Marketing Writing Bootcamp begins on June 11th and features 13 classes with almost 8 hours of instruction!  You can learn more here about the Marketing Writing Bootcamp and if you enroll with promo code FANDAMN you’ll save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering!

The Marketing Writing Bootcamp will be the sponsor of The Fan-Damn-Tastic Marketing Show for the next 2 months.  If your company is interested in sponsoring #FanDamnShow, slots are available starting in July.  You can learn more about sponsoring The Fan-Damn-Tastic Marketing Show and get rates by clicking here.

When most companies think about how their fans could help them, they usually focus on how those fans can help them sell more products.  But that’s just one way your fans can help you, there are three more!

Show Notes:

3:20 – You can work with your fans to promote your brand and why your fans love doing this

6:45 – You can work with your fans to generate more sales for your brand

11:05 – Working with your fans to help them provide better customer service to customers they interact with

14:20 – Leveraging your fans as a feedback channel (this gives your brand the most bang for its buck!)

 

Here’s where you can download and listen to the episode directly.  And if you can, please subscribe to The Fan-Damn-Tastic Marketing Show on iTunes, and I would *love* it if you could review the podcast on iTunes as well.  Also, #FanDamnShow is now available on Stitcher as well!

Also, don’t forget that sponsorships are now available for The Fan-Damn-Tastic Marketing Show. This page that has all the information on how your brand can sponsor #FanDamnShow and the rates. Please note that all available sponsor slots (starting with July) will be filled on a first-come, first-served basis, so please email me if you are interested in sponsoring #FanDamnShow.

We’ll talk again next week!

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Filed Under: Brand Advocacy, Fan-Damn-Tastic Marketing Show, Marketing

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.

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