Hey y’all! Welcome to the 32nd episode of #FanDamnShow! In this episode I talk about the best way to create fans, is it best to focus on spotlighting individual fans, or should you create a group environment?
Let’s think about this in a rock star perspective: Look at the concert. A concert is such a powerful marketing vehicle because it brings together a rock star’s biggest fans and puts them all in the same place. This is incredibly powerful because it lets those people connect with each other around a shared passion. You see the same thing at sporting events and to a lesser degree at an industry conference or similar event. But value is created for the people that participate in these events because they can connect with and learn from each other.
But what about putting the spotlight on individual fans? When you are just starting your efforts to create and connect with your fans, highlighting individual fans makes sense. But after your efforts grow to the point where you have a group of fans connected to each other, then it makes sense to do both: Focus on your group of fans, and also spotlight key fans within that group that are helping it grow. This could be an online group you have on Facebook, LinkedIn, or maybe an email mailing list. The vehicle that brings the fans together isn’t as important as actually bringing the group together.
So I hope you enjoy this episode, it’s a short one at around 10 mins, so please give it a listen and let me know what you think in the comments! Here’s where you can download and listen to the episode directly. And if you can, please subscribe to The Fan-Damn-Tastic Marketing Show on iTunes, and I would *love* it if you could review the podcast on iTunes as well. Also, #FanDamnShow is nowavailable on Stitcher as well!
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We’ll talk again next week!
