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The Fan-Damn-Tastic Marketing Show Episode 5: Addressing Customer Complaints Head On

I love Patagonia’s content marketing and I love its blog The Cleanest Line.  Recently, Patagonia took to its blog to address customer complaints about its shipping.  And the post ended up being pretty popular, in fact customers commented thanking Patagonia for the post!  Learn what Patagonia did on the fifth episode of The Fan-Damn-Tastic Marketing Show!

 

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About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.