Hey y’all! In this 8th episode of #FanDamnShow I talk about loyalty programs and why most companies completely mess them up. For a good background on what we’ll be discussing, check out this post.
Show notes:
1:09 – Discussion of Loyalty Programs (that are more interesting than Andy Griffith re-runs), and why these are typically structured incorrectly
1:52 – Punch cards as an example of building loyalty to the offer versus the brand
3:40 – How to build a smart loyalty program by rewarding the behavior you want to encourage (think rewards for past behavior not incentives for future behavior)
5:02 – Wal-Mart vs Publix and why I love Publix and hate Wal-Mart based on the experience that each provides
6:50 – When you ask fans/customers to engage in an offer, make sure you reward them for doing so and an example I ran into recently where this didn’t happen for me
13:45 – Recap and how to know that your company is structuring its loyalty program correctly in order to build loyalty toward your brand
You can listen to all 8 episodes of The Fan-Damn-Tastic Marketing Show on iTunes, please subscribe!
Mack, I just discovered you site yesterday and I found alot of your information well thought out. I am not quite a social networker yet but I am learning and your site is helping! Thank you for sharing your marketing knowledge.
Thank you Alicia, glad you are here!