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The Fan-Damn-Tastic Marketing Show Episode 8: Building Loyalty To Your Brand, Not Your Offer

Hey y’all!  In this 8th episode of #FanDamnShow I talk about loyalty programs and why most companies completely mess them up.  For a good background on what we’ll be discussing, check out this post.

Show notes:

1:09 – Discussion of Loyalty Programs (that are more interesting than Andy Griffith re-runs), and why these are typically structured incorrectly

1:52 – Punch cards as an example of building loyalty to the offer versus the brand

3:40 – How to build a smart loyalty program by rewarding the behavior you want to encourage (think rewards for past behavior not incentives for future behavior)

5:02 – Wal-Mart vs Publix and why I love Publix and hate Wal-Mart based on the experience that each provides

6:50 – When you ask fans/customers to engage in an offer, make sure you reward them for doing so and an example I ran into recently where this didn’t happen for me

13:45 – Recap and how to know that your company is structuring its loyalty program correctly in order to build loyalty toward your brand

 

You can listen to all 8 episodes of The Fan-Damn-Tastic Marketing Show on iTunes, please subscribe!

 

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About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.

Comments

  1. Alicia McCoy says

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