Twitter has seen an additional 40 million users since April. That’s huge, but the interesting point is that usage among mobile devices like tablets and smartphones seems to be driving the majority of the growth.
Since April, Twitter has also seen a 62% jump in mobile traffic, and that coincides with it launching its own mobile version of its site.
Here’s another interesting stat: 83% of Millenials sleep with their smartphone within arm’s reach. Makes sense, as many use it as an alarm clock, as do I.
The point is, people love their mobile devices, and many people that own one have it with them at almost all times. And as CK shares, half the planet has a mobile phone.
Half the planet.
So I think this poses two interesting questions moving forward:
1 – How well do your existing social media efforts translate to mobile devices? Is your blog/site optimized for viewing on mobile devices? Are you tracking mobile traffic patterns for your blog/site? You should be.
2 – Will certain social media tools benefit more if usage continues to move to mobile? This bears watching, for example, Twitter’s basic functionality is very similar to texting, which is well suited to mobile phones. Tools that have more intricate functionality might not fare as well in the transition to mobile.
What do you think? Have you been tracking your site’s mobile traffic? Have you tried loading your blog on mobile devices to see how it looks? Have you thought about what impact mobile growth among your customers will have on your existing social media efforts? What are we missing?