So a couple of weeks ago I was blogging about how my search traffic seemed to be flat over the last few weeks. I decided to do a 2-week experiment to try to see if posting frequency or posts with targeted keywords would have a bigger impact on increasing search traffic. For the week 2 weeks ago, I posted 5 new posts during the week, but didn’t worry about targeting keywords in the post title or in the post itself. Last week, I only posted 4 new posts, but I made more effort to target keywords and phrases in the post titles and the posts themselves. Here’s a graph of search traffic over the life of this blog:
BTW, I promise my writing isn’t as terrible as it looks in this graph 😉 As you can see, there’s been a nice steady increase in traffic till the middle of April, and has been fairly flat since then. The last two weeks at the end are with the red lines under the graph.
So two weeks ago I posted 5 times and didn’t worry about targeting keywords or phrases. I had 767 visitors from search the week before, and it fell to 705 2 weeks ago. Now since 2 weeks ago included Memorial Day, that affected the search traffic a bit, but didn’t account for all of the drop.
Last week, search traffic rebounded nicely, up to 804 visitors from search, which was the 4th best week here ever for search traffic. And that was with only 4 new posts, but I made an effort in each post to target keywords and phrases in the title and post.
So what can we learn from this incredibly unscientific experiment? It seems that targeted keywords and phrases do a better job of increasing search traffic than simply posting more does. BTW in case you were wondering, overall traffic last week was up over 50% over the previous week. So the fewer posts with targeted keywords and phrases resulted in more overall traffic as well.
Writing this from the Huntsville Airport, so I hope to see some of you at the B2B Forum this week!