Last Sunday’s #Blogchat topic was whether bloggers should try to post consistently, or only when they have something ‘epic’ or ‘awesome’ to share. I’ve made my thoughts known on this topic, I believe that we can’t create awesome content until we first create a lot of non-awesome content. Blogging is like anything else, we get better with experience.
Throughout the course of the conversation, many people offered that you need to be creating epic/awesome content, or else what’s the point? The message was: If you can’t blog something epic, then don’t blog at all.
Then Marcus walked in and dropped this:
I’m late jumping in here, but all this EPIC talk is scaring the crap out of many bright minds that are intimidated to share. #blogchat
— Marcus Sheridan (@TheSalesLion) February 11, 2013
And there you go. If you are someone that’s considering launching a blog (whether for yourself or your business) and all you are hearing is ‘If you can’t be awesome, then don’t blog’, what’s your reaction going to be? You’re probably not going to blog because you don’t know how to be an awesome blogger!
The punchline? The people that are telling you that you have to be awesome to be a blogger didn’t know how to be awesome when they started either! In fact many of them are probably still struggling mightily to be awesome every single day and many of them are failing every single day. Lord knows I fall into this camp far more often than I would like.
So let me clear the air right now: If you are a new blogger, or you’re thinking about starting a new blog, do NOT focus on only creating ‘awesome’ content. Focus on doing the best you can, and learning as you go. If you do that, then the awesome will come.
And for those of you that think that’s BS, that I should NEVER tell anyone not to be awesome, STFU. If you want to see other bloggers be awesome, then stop telling them to be awesome and show them how to be awesome.
We need fewer talkers, and more teachers. And Marcus is right, we need to stop scaring away new bloggers by asking them to reach an impossibly high standard from Day One.
A standard that many of us experienced bloggers miss every single day.