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January 24, 2011 by Mack Collier

Will there be a LIVE #Blogchat at SXSW?

One of the most frequent questions I have gotten in the past few months when I attend or speak at events is ‘Have you ever thought about doing a live #Blogchat?’

In fact, I have.  And what I would like to do is find a smart company that wants to sponsor a LIVE #Blogchat during SXSW.  In looking at the SXSW schedule, we could even do it on Sunday nite, March the 13th.  That way, we could have a live #Blogchat in Austin, but also have the regular #Blogchat on Twitter during the same time.  Which would mean we could also take points raised and questions asked on Twitter by #Blogchatters, and incorporate them into our live conversation at SXSW.  Additionally, we usually start mingling and networking an hour before #Blogchat starts each week, at 7pm Central.  We could do the same thing at SXSW, this would give the people that are going to join us live in Austin a chance to meet each other, and the sponsor as well.

For participants, I think it would be an amazing learning experience, and a great way to meet so many people we’ve probably already connected with during past #Blogchats.

For the sponsor, I see several key benefits:

  • Minimum of 2 hours exposure with some of the true leaders in the social media space, both at the event, and on Twitter.
  • Since it will be the 1st LIVE #Blogchat, I will be promoting it on Twitter and my blog for the next 2 months, which will only draw a bigger crowd.
  • You’ll get a TON of useful advice from some of the smartest minds in social media.  This alone would pay for the sponsorship.
  • Sponsoring the event would bring a good deal of positive exposure to the sponsor.

Also, if it makes sense from the sponsor’s point of view (especially if they are a blogging company), I’d like to have a representative from the sponsor join me at SXSW and co-host the live #Blogchat.

And to be clear, I’ve already talked to a few potential sponsors who have expressed interest in this idea, but no one has committed yet.  So if this idea sounds like something your company or organization is interested in learning more about, please email me.

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Filed Under: #Blogchat, Blogging, Social Media, Social Media Monitoring, Social Networking, Twitter

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.

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