Occasionally, I will hear from a fellow blogger interested in tips on how to write a new blog post every day. They usually reveal that they are struggling to crank out a new post every day, and worry that they are breaking an unwritten ‘blogging rule’.
If you’re in this camp then you’re off the hook, because you don’t have to blog every single day.
I think this is a big misconception that many bloggers have. They believe they need to have new content on their blog every single day, and if they can’t do this, they feel their blogging efforts are ‘failing’.
Now in a perfect world, you’d have 5 wonderfully valuable new posts published to your blog every week. But if you only have the ability to write 2 good posts a week, by trying to write daily, you are going to dilute the overall quality of your blog. Don’t do this, one of the best blogging lessons I learned early on was to keep my mouth shut if I didn’t have anything compelling to blog about. IMO it’s better to make your readers wait another day or 2 for a good blog post, than to give them a mediocre blog post today.
So then the question becomes, how often SHOULD you blog?
First, let’s assume that you are interested in maintaining and building a readership for your blog. So now we need to figure out how often you can comfortably blog, along with how often you’d need to have new content on your blog to build readership, and craft our posting frequency and schedule accordingly.
Let’s assume that you can comfortably write at least one new blog post a week. WHEN you publish blog posts also plays a large role in building your blog’s readership. A general rule of them is to publish new posts between 8 am and noon during the week, for the largest audience. Also, readership tends to be slightly higher in the middle of the week for most blogs.
So in general, when crafting a posting schedule, start in the middle of the week, and work your way outward. If you can only post once a week, pick a day, say Tuesday or Wednesday, and try to publish on that same day, every week. Here’s how you could craft a blogging schedule, based on number of posts a week:
1 – Tuesday morning at 8 am.
2 – Tuesday and Thursday mornings at 8am.
3 – Tuesday, Wednesday and Thursday mornings at 8am.
4 – Monday – Thursday mornings at 8am.
5 – Monday – Friday mornings at 8am.
Now when it comes to traffic, these are general guidelines. You should closely track your blog’s stats to see if your traffic patterns coincide. For example, most blogs see their traffic tail off on the weekends, but if your blog enjoys a traffic spike on Sundays, then you should probably try to publish new content on that day.
Does this help? In the end, it’s probably better if you set out to post FEWER times a week, then add more posts if you find out you can write more often you originally thought.