June 2013

Earlier this month I was the closing keynote for an all-day social media event that the AMA held.  I presented Think Like a Rock Star to close the event.  Due to some technical issues, I couldn’t appear live, and had to record the hour-long presentation. So here’s what I want to do:  If you have […]

Over the past few years there has been a big surge in the use of the term ‘content marketing’.  And really, the idea that your content IS your marketing.  As social media usage has become mainstream, we’ve all become content creators.  The impact this has for marketers is that promotional content is far less effective […]

I’ve been blogging here for just over 4 years now.  I love blogging, but one of the things that has always frustrated me about blogging is that I have never been able to draw a direct line between my blog and a quantifiable business benefit.  IOW, I couldn’t give you an exact ROI on my […]

Tonight at 8pm Central, Jay Baer will join #Blogchat to co-host and talk about his new book Youtility, which launches this week!  Here’s what we’ll be discussing: From 8:00-8:15PM, Jay will talk about Youtility and what it means for your marketing and your business (it also applies to anyone that creates content). From 8:15-8:45PM, Jay […]

Over the past few months I’ve been sharing with you what I’ve been learning from the process of creating my book Think Like a Rock Star, and then marketing it, etc.  Today I wanted to give you an update on how the book’s doing and also talk about my marketing efforts to this point. First, […]

I’m beginning to work on my first set of digital products to offer here, and I’m pretty excited.  It’s something I’ve been wanting to do for a couple of years now, but I’ve put off doing it because I was scared of getting started.  I wasn’t sure how to get started, wasn’t sure how to […]

I have a friend that runs a small retail business and a couple of months ago I gave her a copy of Think Like a Rock Star.  She loves the book and the last two times I’ve been in to see her, we’ve been discussing ways that her business could leverage social media to drive […]

Tonight at #Blogchat we’re going to apply the Think Like a Rock Star principles to building your blog’s readership and fans.  In the book, I talk about the four reasons why rock stars have fans instead of customers.  You can apply each of these areas to your own blogging efforts to grow your readership and […]

Over the past few weeks I’ve been adding dates to my speaking schedule for the Fall, which you can find here.  I am planning on speaking 2-3 times a month for the rest of the year.  As you can see, I have one date already locked down for most of the months. Obviously, I will […]

Over the past 5 years or so, there has been a rush by companies to understand how to use social media tools.  Customers are using these tools, so brands rationalize that they need to learn how to use these tools to better sell to those customers via those tools.  The idea is to take a […]

We’ll have FIVE Sundays in June, as well as one rock star co-host!  Here’s the lineup: June 2nd (Tonight!) – We’ll be discussing How to Use Topic Buckets For Your Business Blog.  This will be an expansion of last week’s post on the same topic. June 9th – How to Think Like a Rock Star […]