June 2013

Tweet Share20 Share +1Total Shares 20Earlier this month I was the closing keynote for an all-day social media event that the AMA held.  I presented Think Like a Rock Star to close the event.  Due to some technical issues, I couldn’t appear live, and had to record the hour-long presentation. So here’s what I want […]

Tweet16 Share7 Share4 +1Total Shares 27Over the past few years there has been a big surge in the use of the term ‘content marketing’.  And really, the idea that your content IS your marketing.  As social media usage has become mainstream, we’ve all become content creators.  The impact this has for marketers is that promotional […]

Tweet Share6 Share +1Total Shares 6I’ve been blogging here for just over 4 years now.  I love blogging, but one of the things that has always frustrated me about blogging is that I have never been able to draw a direct line between my blog and a quantifiable business benefit.  IOW, I couldn’t give you […]

Tweet Share1 Share +1Total Shares 1Tonight at 8pm Central, Jay Baer will join #Blogchat to co-host and talk about his new book Youtility, which launches this week!  Here’s what we’ll be discussing: From 8:00-8:15PM, Jay will talk about Youtility and what it means for your marketing and your business (it also applies to anyone that […]

Tweet Share6 Share +11Total Shares 7 Over the past few months I’ve been sharing with you what I’ve been learning from the process of creating my book Think Like a Rock Star, and then marketing it, etc.  Today I wanted to give you an update on how the book’s doing and also talk about my […]

Tweet Share19 Share2 +19Total Shares 30 I’m beginning to work on my first set of digital products to offer here, and I’m pretty excited.  It’s something I’ve been wanting to do for a couple of years now, but I’ve put off doing it because I was scared of getting started.  I wasn’t sure how to […]

Tweet Share31 Share8 +114Total Shares 53I have a friend that runs a small retail business and a couple of months ago I gave her a copy of Think Like a Rock Star.  She loves the book and the last two times I’ve been in to see her, we’ve been discussing ways that her business could […]

Tweet Share4 Share +11Total Shares 5Tonight at #Blogchat we’re going to apply the Think Like a Rock Star principles to building your blog’s readership and fans.  In the book, I talk about the four reasons why rock stars have fans instead of customers.  You can apply each of these areas to your own blogging efforts […]

Tweet Share3 Share +1Total Shares 3Over the past few weeks I’ve been adding dates to my speaking schedule for the Fall, which you can find here.  I am planning on speaking 2-3 times a month for the rest of the year.  As you can see, I have one date already locked down for most of […]

Tweet9 Share10 Share2 +15Total Shares 26 Over the past 5 years or so, there has been a rush by companies to understand how to use social media tools.  Customers are using these tools, so brands rationalize that they need to learn how to use these tools to better sell to those customers via those tools. […]

Tweet Share2 Share +11Total Shares 3We’ll have FIVE Sundays in June, as well as one rock star co-host!  Here’s the lineup: June 2nd (Tonight!) – We’ll be discussing How to Use Topic Buckets For Your Business Blog.  This will be an expansion of last week’s post on the same topic. June 9th – How to […]