Brand Advocacy

Tweet Share19 Share25 +11Total Shares 45I don’t know what you’re into, but I’m into cars. Muscle cars, to be specific. Dodge Challengers, Chevy Camaros, Ford Mustangs—any vehicle with some power under the hood really gets my attention. That's one sexy @Ford! #FordNAIAS pic.twitter.com/4cVteXk9V4 — Kerry O'Shea Gorgone (@KerryGorgone) January 12, 2016 That’s why I accepted […]

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Tweet Share103 Share93 +116Total Shares 212I just came across a quote in an eMarketer interview with an agency CEO that made me stop and shake my head: “We don’t start to work with an influencer unless they have 50,000 combined followers across Facebook, Instagram and Twitter.” This thinking is soooo backwards and lazy.  Picking an […]

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Tweet Share14 Share14 +110Total Shares 38 Patagonia doesn’t market itself like your company does.  Patagonia spends almost no money on traditional advertising, and when it does, it typically does so in a way that makes its competitors shake their heads.  For example, a few years ago Patagonia ran an ad telling its customers not to […]

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Tweet Share18 Share7 +12Total Shares 27 The Southern Grind in @ALwharf was featured on @donnahup‘s blog! Check out the article on this coastal coffeehouse! https://t.co/CFuDML2o9q — AL Gulf Coast CVB (@alagulfcoastcvb) December 22, 2015 This is a great example of a local CVB (Convention and Visitor’s Bureau) promoting a blogger that took the time to […]

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Tweet Share12 Share9 +15Total Shares 26A new article from eMarketer sheds light on how popular Social Employee Advocacy Programs are becoming.  These are programs where employees are encouraged to promote their brand via social media.  You can immediately see why it would be popular with many companies. In crafting such programs, it is important for […]

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Tweet Share8 Share1 +15Total Shares 14Recently I came across an interesting article from the Harvard Business Review.  It was based on a study that suggests that customers are far more likely to buy what another customer buys by simply observing the purchase action vs hearing that customer say they buy the product (Word of Mouth): […]

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Tweet115 Share4 Share26 +11Total Shares 146For the last 10 years, marketers have been trying to leverage social media as a sales channel.  It’s been a messy proposition at best, due to how people use these social tools.  Social media tools are used by people to create and share content about themselves. But for smart companies, […]

Tweet46 Share16 Share14 +1Total Shares 76For Black Friday in 2011, Patagonia ran an interesting ‘Don’t Buy This Jacket’ ad in the New York Times.  The ad kicked off a campaign by Patagonia to attack ‘consumerism’ head-on, and the brand asked its customers to strongly consider whether or not it was necessary to buy a new […]

Tweet18 Share2 Share9 +11Total Shares 30Welcome back to the 4th week of the SEC Social Media Fan Experience.  Each week leading up to the start of the college football season, I’ll be looking at how the SEC teams are leveraging social media to connect with their fans.  After today we’ll be over halfway through the […]

Tweet9 Share Share +1Total Shares 9Welcome to the 36th episode of The Fan-Damn-Tastic Marketing Show! This week I talk about the five considerations in creating a Fan-Damn-Tastic Content Strategy! Before I get into the Show Notes, I wanted to say thank y’all for the continued support, last week’s episode on Creating Loyalty to Your Brand […]

Tweet16 Share6 Share5 +11Total Shares 28Welcome back to the 3rd week of the SEC Social Media Fan Experience.  Each week leading up to the start of the college football season, I’ll be looking at how the SEC teams are leveraging social media to connect with their fans.  Two weeks ago we looked at how Florida […]