Brand Advocacy

TOTAL SHARES 18

Hey y’all! Welcome to another episode of The Fan-Damn-Tastic Marketing Show.  This is the business podcast devoted to helping your company create and cultivate new fans, as well as helping you better connect with your existing fans.  Today’s episode talks about Word of Mouth, and the different types of WOM.  Did you think that all […]

{ 0 comments }

TOTAL SHARES 40

When I started writing Think Like a Rock Star, I began to research how it is that rock stars can so easily create and cultivate fans.  I wanted to know how they do it, but more importantly, I wanted to know if they had a system or methodology that could be applied by brands to […]

{ 6 comments }

TOTAL SHARES 26

I could not be more excited to be holding this book!  Badass: Making Users Awesome is the best business book you can buy in 2015. Period. Badass starts with a simple challenge: Create a bestselling product.  Without marketing, without competing on price.  The book challenges you to think about what makes a successful product?  Why […]

{ 0 comments }

TOTAL SHARES 5

Hey y’all!  Welcome to the 15th episode of The Fan-Damn-Tastic Marketing Show! In this episode we will delve into the idea that ‘The Customer is Always Right’, and look at two examples when this might not be the case.    If you enjoy this episode then please subscribe on iTunes! Show Notes: 1:00 – Why […]

{ 0 comments }

TOTAL SHARES 37

Did you notice something about the commercials for this year’s Super Bowl?  Besides the fact that this was a pretty weak crop of ads, the few that did stand out had something in common.  These spots weren’t really about a product as much as they were about passions and beliefs. Self-image, especially among young girls. […]

{ 1 comment }

TOTAL SHARES 3

Welcome to the 14th episode of #FanDamnShow! Today’s episode is how to stabilize or build your social media engagement by segmenting your fans online to better engage with them. If you enjoy this episode then please subscribe on iTunes! Show Notes 0:50 How engagement around social media content seems to be falling 3:00 Our behavior […]

{ 0 comments }

TOTAL SHARES 17

Almost a year ago, my friend Kelly Hungerford contacted me about working with Paper.li to help the company build structures to help it more efficiently connect with its users and create value for them.  Paper.li has a pretty devoted userbase, and a big reason why is because of the personalized customer service (or ‘customer care’ […]

{ 8 comments }

TOTAL SHARES 20

Welcome to the 13th episode of The Fan-Damn-Tastic Marketing Show!  Today’s episode is about the ideal starting point for your brand ambassador program.  If you enjoy the show please consider leaving a review on iTunes, it really helps! Show Notes: 0:45 – Thank you to Patricia Oliver, Todd Burgess and Jenny Schmitt for listening and […]

{ 2 comments }

TOTAL SHARES 18

Welcome to the 12th episode of The Fan-Damn-Tastic Marketing Show!  BTW before I get to the Show Notes for this episode, thank y’all for making last Tuesday the best day for downloads of the show at 66 downloads!  That’s the best in the history of the show since it was launched last May!  Thanks to […]

{ 0 comments }

TOTAL SHARES 0

Hey y’all, welcome to the 11th episode of The Fan-Damn-Tastic Marketing Show! Today I discuss three simple ways to create more customer-centric content!  I hope you enjoy it! Show Notes: 0:45 – Special thank-you to Robyn Wright, Kelly Hungerford and Kerry O’Shea Gorgone. 2:00 – Three simple ways you can create content your customers will […]

{ 0 comments }

TOTAL SHARES 3

Welcome to the 10th episode of The Fan-Damn-Tastic Marketing Show!  Today we are going to talk about a marketing problem that everyone knows exists, that not too many marketers seem to be doing anything about: Creating customer-centric messages and connecting with customers. Show Notes: 0:50 – “What’s the Biggest Mistake That Marketers Make?”discussion from the […]

{ 2 comments }