Brand Advocacy

Tweet18 Share20 Share28 +13 Pin0TOTAL SHARES 69Over the next 6 weeks till the start of the college football season, I’ll be examining how the schools in the SEC are using social media to connect with their fans.  College football in the SEC is huge business, and the primary driver of revenue in the richest athletic […]


Tweet100 Share30 Share5 +118 Pin1TOTAL SHARES 154 Many companies that are interested in creating a brand ambassador program want to see actual examples of companies that are running such programs.  I’ve known about HootSuite’s brand ambassador program for a while, but on Sunday, one of its members Adel de Meyer joined #Blogchat and gave me […]


Tweet217 Share193 Share98 +114 Pin0TOTAL SHARES 522After consulting with clients of all sizes over the last decade, I’m ready to take on a larger role at one company. Helping companies to launch marketing plans is rewarding, but I’d love to see the results of the strategies I implemented, and evolve them as the brand grows. As […]


Tweet12 Share0 Share0 +10 Pin0TOTAL SHARES 12Hey y’all! Welcome to the 32nd episode of #FanDamnShow! In this episode I talk about the best way to create fans, is it best to focus on spotlighting individual fans, or should you create a group environment? Let’s think about this in a rock star perspective:  Look at the concert. […]


Tweet23 Share0 Share6 +10 Pin0TOTAL SHARES 29View post on Lady Gaga was performing a concert and staying at a hotel in that city. As usually happens, her hardcore fans figured out which hotel she was in, and lined up outside hoping she would come and meet with them, which she did.  One of the […]


Tweet10 Share0 Share0 +10 Pin0TOTAL SHARES 10Hey y’all! Welcome to the 30th episode of #FanDamnShow! In this episode I talk a bit about finding the ROI of your social media marketing or brand advocacy efforts and how to structure the measurement process. But first a reminder that this episode is brought to you by the Marketing Writing […]

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Tweet13 Share0 Share0 +10 Pin0TOTAL SHARES 13Hey y’all! Welcome to the 27th episode of #FanDamnShow! In today’s episode I talk four different ways you can work with your fans to help them grow your business.  I also cover all four areas in much more detail in my book Think Like a Rock Star. But before […]

Tweet74 Share7 Share22 +13 Pin0TOTAL SHARES 106I just got the above email from Triberr.  Not sure why, as I have never used them, maybe I signed up a long time ago to check them out.  The title of the email was “Are you actively looking to become a Brand Ambassador?” At this point it might […]

Tweet97 Share6 Share42 +11 Pin0TOTAL SHARES 146Every brand, company, product, person, team, etc has a conversation happening around it.  That conversation might be happening by a handful of people, or a few billion people, but for everything and everyone, it’s happening. Your brand attempts to dominate that conversation with advertising and marketing.  For the average […]

Tweet7 Share0 Share0 +10 Pin0TOTAL SHARES 7Hey y’all! In this episode of #FanDamnShow, I talk about how your fans drive sales by encouraging non-committed customers to try your brand.  I also reference a study done by a Princeton professor who wanted to learn if a product’s popularity was driven more by quality or positive WOM. […]

Tweet15 Share0 Share10 +10 Pin0TOTAL SHARES 25I’ve recently made some updates to the work-related content here so I thought it was a good time to remind you of how we can work together.  There are three main areas where I work with companies like yours: Speaking and Webinars: I’ve completely revamped my approach to speaking […]