Brand Advocacy

Hey y’all! Welcome to the 27th episode of #FanDamnShow! In today’s episode I talk four different ways you can work with your fans to help them grow your business.  I also cover all four areas in much more detail in my book Think Like a Rock Star. But before I get into the Show Notes, […]


I just got the above email from Triberr.  Not sure why, as I have never used them, maybe I signed up a long time ago to check them out.  The title of the email was “Are you actively looking to become a Brand Ambassador?” At this point it might be a good idea to clearly […]


Every brand, company, product, person, team, etc has a conversation happening around it.  That conversation might be happening by a handful of people, or a few billion people, but for everything and everyone, it’s happening. Your brand attempts to dominate that conversation with advertising and marketing.  For the average brand, the marketing messages it sends […]

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Hey y’all! In this episode of #FanDamnShow, I talk about how your fans drive sales by encouraging non-committed customers to try your brand.  I also reference a study done by a Princeton professor who wanted to learn if a product’s popularity was driven more by quality or positive WOM.  The results might surprise you, and […]


I’ve recently made some updates to the work-related content here so I thought it was a good time to remind you of how we can work together.  There are three main areas where I work with companies like yours: Speaking and Webinars: I’ve completely revamped my approach to speaking in 2015.  I will accept no […]

Hey y’all! Welcome to the 21st episode of #Fandamnshow! Today I talk to you about how to respond to complaints from customers online and turn them into raving fans of your brand! This topic is SO misunderstood by brands, so I wanted to spend an episode walking you through the process for not only responding […]

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A couple of weeks ago I wrote a post talking about how smart brands don’t market their products, they market the passions of their customers.  Red Bull isn’t selling energy drinks, it’s marketing and investing in extreme sports and activities.  Or what happens after you drink its product.  Patagonia isn’t marketing its clothing, it’s marketing […]

This is a graph I drew to give you a visual representation of The Communication Gap between most companies and their customers.  The blue shading on the left represents the desired level of communication from the company’s side.  The company wants to communicate with almost all new and potential customers.  The number of existing customers […]

Hey y’all! Welcome to another episode of The Fan-Damn-Tastic Marketing Show.  This is the business podcast devoted to helping your company create and cultivate new fans, as well as helping you better connect with your existing fans.  Today’s episode talks about Word of Mouth, and the different types of WOM.  Did you think that all […]

When I started writing Think Like a Rock Star, I began to research how it is that rock stars can so easily create and cultivate fans.  I wanted to know how they do it, but more importantly, I wanted to know if they had a system or methodology that could be applied by brands to […]

I could not be more excited to be holding this book!  Badass: Making Users Awesome is the best business book you can buy in 2015. Period. Badass starts with a simple challenge: Create a bestselling product.  Without marketing, without competing on price.  The book challenges you to think about what makes a successful product?  Why […]