All week I’ll be previewing my Think Like a Rockstar session at #SMIATL on Saturday. If you would like to attend #SMIATL use code SMISPEAK to register for only $128!
Unlike most companies that wish to keep their customers at arm’s length, most Rockstars look for ways to embrace their fans and connect with them. A great example of this is what Blink 182 did recently with their montage music video for their new single Up All Night. The band found over 100,000 instances of their fans using their music without permission in their videos, and they rewarded the fans. They took the videos and mashed them up to create a music video for Up All Night.
The band was smart enough to understand that its fans weren’t ‘stealing’ from the band or trying to hurt them, they were in fact trying to promote the band and their love for Blink 182. And to their credit, Blink 182 was smart enough to see this, and reward their fans by featuring them in their video. All this does is make those fans more likely to promote the band to their friends!
The video is linked below, what are some ways that you could give your customers and advocates more of a say in your marketing efforts? How could you put the spotlight on them?
http://youtu.be/eabtzkY_jNs
If you want to attend my Think Like a Rockstar session at #SMIATL, it’s Saturday morning at 10:15 AM!
