A new study by ExactTarget claims that people that follow a brand on Twitter are more likely to buy that brand’s products than people that ‘Like’ a brand on Facebook, or that subscribe to its email newsletter. The same study also found that Twitter followers were more likely to recommend a brand to their friends than Facebook users or Email subscribers.
And I found this quote interesting from the EMarketer article (linked above):
These factors make Twitter followers attractive to marketers, but as the ExactTarget report notes, because of Twitter’s much smaller user base just 3% of US internet users follow a brand through the microblogging service. Those who do follow brands on Twitter are likely to be influencers in general, while Facebook users are more like the average consumer.
Interesting perspective, and I think there could be some truth to more ‘influencers’ being on Twitter than Facebook, at least by percentage.
So do you agree with this study? Are Twitter users more likely to influence your purchasing decisions, or is it Facebook or Email, or another tool? Or is it not about the tools, or rather which tools your network uses?
What do you think? When you need an opinion on a new movie or restaurant, for example, do you turn to Twitter or Facebook? Or elsewhere?