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January 20, 2015 by Mack Collier

The Fan-Damn-Tastic Marketing Show Episode 12: Saying ‘Thank You’ As a Marketing Strategy

Welcome to the 12th episode of The Fan-Damn-Tastic Marketing Show!  BTW before I get to the Show Notes for this episode, thank y’all for making last Tuesday the best day for downloads of the show at 66 downloads!  That’s the best in the history of the show since it was launched last May!  Thanks to everyone for listening.  I mentioned my audience goals for the show earlier this month, and while January is now the best month ever for downloads, there’s still some work to do to reach January’s goal of 750 downloads.  So any help you can give me by telling others about The Fan-Damn-Tastic Marketing Show would be greatly appreciated!  In fact if you enjoy the show please consider leaving a review on iTunes, it really helps!

Show Notes:

0:45 – Thank you to Amy Robles, Sarah Seado and Kary Delaria

1:00 – The role of saying ‘Thank you’ in building an audience

2:25 – Appreciating your customers is the great marketing equalizer

3:10 – Too many companies focus on acquiring new customers vs showing appreciation for their existing customers

4:00 – Why would you not say ‘Thank you’ to the people that are helping you reach your goals?

4:45 – The bar has been set so low that when a company appreciates us, it surprises us

 

Here’s where you can download this episode directly.  And if you can,please subscribe to The Fan-Damn-Tastic Marketing Show on iTunes, and I would *love* it if you could review the podcast on iTunes as well.

Here’s this week’s episode:

[smart_track_player url=”http://traffic.libsyn.com/fandamnshow/ThankYouAsAMarketingStrategyFINAL.mp3″ title=”Saying ‘Thank You’ As a Marketing Strategy” ]

And here’s all the episodes so far:

[smart_podcast_player]

 

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Filed Under: Brand Advocacy, Community Building, Content Marketing, Fan-Damn-Tastic Marketing Show, Marketing, Think Like a Rockstar

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.

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