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The Fan-Damn-Tastic Marketing Show Episode 14: Segmenting Your Fans to Better Engage Them

Welcome to the 14th episode of #FanDamnShow! Today’s episode is how to stabilize or build your social media engagement by segmenting your fans online to better engage with them. If you enjoy this episode then please subscribe on iTunes!

Show Notes

0:50 How engagement around social media content seems to be falling

3:00 Our behavior has shifted from engaging with content to simply creating and sharing content

3:50 If your engagement is falling, then most engagement will come from the people that know you and have an existing relationship with you

6:00 How to segment your fans and easily stay engaged with them on Twitter and Google Plus

12:45 Results of my January goal for total downloads and whether I hit that number

14:05 The two things I learned from doing #FanDamnShow in January

 

Here’s where you can download this episode directly.

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About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.