Hey y’all! Welcome to the 30th episode of #FanDamnShow! In this episode I talk a bit about finding the ROI of your social media marketing or brand advocacy efforts and how to structure the measurement process.
But first a reminder that this episode is brought to you by the Marketing Writing Bootcamp, from Marketing Profs. The Marketing Writing Bootcamp begins on June 11th and features 13 classes with almost 8 hours of instruction! You can learn more here about the Marketing Writing Bootcamp and if you enroll with promo code FANDAMN you’ll save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering!
Social Media ROI is a big struggle for a lot of companies and it doesn’t have to be. A good way to get a handle on figuring out the value that your marketing efforts are creating is to do a little planning BEFORE you launch that initiative or campaign. Here’s a quick checklist:
1 – Ask “What will success look like?” In other words, before you start that blog or that outreach campaign or launch a brand ambassador program, ask yourself what needs to happen as a RESULT of this in order for it to be a success?
2 – What are you trying to accomplish? Raising brand awareness? Improving customer loyalty? Generating sales? Think about what you want to happen.
3 – What metrics will you measure that tie back to your goals? If you want to launch a blogger outreach program to increase sales, how will you measure if sales are up? What metrics will you track?
4 – Measure meaningful metrics, not easy ones. This is where a lot of companies mess up. Just because it’s easy to track retweets on Twitter or Likes on Facebook doesn’t mean they impact your bottom line or indicate that you are reaching your goals. Put in the time to figure out what the more meaningful metrics are to your company, and measure those.
So that’s what I talk about in this episode of #FanDamnShow! Please give it a listen and let me know what you think in the comments! Here’s where you can download and listen to the episode directly. And if you can, please subscribe to The Fan-Damn-Tastic Marketing Show on iTunes, and I would *love* it if you could review the podcast on iTunes as well. Also, #FanDamnShow is now available on Stitcher as well!
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We’ll talk again next week!