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September 16, 2011 by Mack Collier

Think Like a Rockstar: Embrace Your Fans

All week I’ll be previewing my Think Like a Rockstar session at #SMIATL on Saturday. If you would like to attend #SMIATL use code SMISPEAK to register for only $128!

Unlike most companies that wish to keep their customers at arm’s length, most Rockstars look for ways to embrace their fans and connect with them.  A great example of this is what Blink 182 did recently with their montage music video for their new single Up All Night.  The band found over 100,000 instances of their fans using their music without permission in their videos, and they rewarded the fans.  They took the videos and mashed them up to create a music video for Up All Night.

The band was smart enough to understand that its fans weren’t ‘stealing’ from the band or trying to hurt them, they were in fact trying to promote the band and their love for Blink 182.  And to their credit, Blink 182 was smart enough to see this, and reward their fans by featuring them in their video.  All this does is make those fans more likely to promote the band to their friends!

The video is linked below, what are some ways that you could give your customers and advocates more of a say in your marketing efforts?  How could you put the spotlight on them?

http://youtu.be/eabtzkY_jNs

If you want to attend my Think Like a Rockstar session at #SMIATL, it’s Saturday morning at 10:15 AM!

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Filed Under: Brand Advocacy, Community Building, Think Like a Rockstar

About Mack Collier

My name is Mack Collier and I am a digital marketing and content strategist located in Alabama. Since 2006 I've helped companies of all sizes from startups to global brands such as Adobe, Dell and Ingersoll-Rand, create customer-centric programs, content and experiences. A long-time internet geek, I've been online since 1988 and began using social networking sites in 1991 when I joined Prodigy. Today, I help companies understand how new technologies like web3, crypto and artificial intelligence can integrate with existing marketing strategies to lead to exceptional customer experiences.

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